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September 30, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Cambridge, UK (November 6, 2017)—UK-based games developer PlayFusion was a big winner at the annual TIGA awards at the Victoria and Albert Museum in London last week.

This year’s Games Industry Awards was organised by TIGA, the network for games developers and digital publishers and the trade association representing the video games industry. They celebrated the best in games, business and education in the video games industry.

PlayFusion was identified by a panel of industry experts for its pioneering Lightseekers game which was awarded the prestigious Technical Innovation award. The 50-strong firm, which has studios in the UK and the USA, also scooped the best small Independent Studio award.

Mark Gerhard, CEO and co-founder of PlayFusion, said: “We were delighted to see the passion and hard work from our entire team recognised by the Industry. To leave with two prestigious awards was a real privilege and honour, we are very thankful to the judging panel for selecting us as their winners. It has been a whirlwind two years as we worked hard to bring our platform as well as first game title, Lightseekers, to market this summer and these award wins will only spur us on more we set our sights on an even bigger year in 2018!”

TIGA’s judges recognised that PlayFusion has developed breakthrough artificial intelligence and robotics technologies to enable immersive mixed-reality experiences. Together, these comprise the world’s first comprehensive mixed-reality platform spanning Computer Vision, Audio Recognition, IOT Hardware, Machine Learning and Deep Data.

Lightseekers Awakening, the critically-acclaimed action adventure role-playing game (RPG) from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by an entirely proprietary technology platform. Fusing video games, smart action figures with AI, augmented reality, TV, interactive trading cards and comics, it creates the most ambitious transmedia entertainment platform ever envisioned. Lightseekers’ smart action figures, trading cards and accessories are now available from Debenhams, as well as Toys“R”Us® stores and Amazon.

The game, a story-rich action adventure RPG, is available to download for free on the Apple Appstore, Google Play, and Amazon App Store. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, delivering real time two-way interaction between 7” articulated smart action figures and the Lightseekers game.

Lightseekers also offers interchangeable accessories that level up as you play. Equipping a weapon or accessory onto a smart action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character simply by moving their smart action figure.


About PlayFusion

PlayFusion ( is an independent, employee-owned, game and technology developer with studios in the UK and USA that is pioneering the future of mixed media connected play. PlayFusion’s proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, retailers, and other content and brand owners. PlayFusion recently introduced its new original IP Lightseekers along with toys and trading cards.