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January 23, 2021
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Press Releases
  BestMeta, the world’s first Blockchain based ecosystem for esports talent, launches today
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

January 17, 2018, London - BestMeta, the first cryptocurrency based platform designed for the esports community, is revealed today. BestMeta aims to give the freedom of creative control back to the talent by providing esports personalities, shoutcasters and professional gamers with an unrestricted platform to connect with fans. The pioneering ecosystem offers a sustainable and transparent network for talent and consumers by utilising the power of Blockchain.

BestMeta was born from a passion for esports and a desire to address the issues which threaten to limit the industry. Led by esports superstar TobiWan, the legendary Dota 2 shoutcaster with more than a decade of experience throughout the esports scene, this is a brand that understands esports and its community. Esports is the fastest growing digital industry in the world today, with over 385 million people watching esports events throughout 2016. For talent, including shoutcasters and professional gamers, though, it can be a different story as there is currently no control for the esports community and no transparency for donation and spending within the industry. Content creation for talent can be restricted by industry giants and sponsors, and the talent themselves have little to no financial independence, or the wiggle room to create their own content outside of stifling sponsorship guidelines.Meaning no sustainable income for talent and no rewards or incentives for fans.  

By creating the BestMeta platform, its founders believe they can provide a sustainable ecosystem for esports talents, providing an opportunity open to all talent to create content and the all-important esports community who can be rewarded through BestMeta Tokens. Through the platform’s token system, BestMeta aims to create a streamlined ecosystem where the talent and the fans are seamlessly connected. The platform gives full control back to talent, allowing them to create content how they want, when they want, whilst also allowing the esports community to benefit through their support. BestMeta utilises Blockchain technology which offers complete transparency and full accountability with all spending and donations between content creators and fans. BestMeta tokens can be purchased by the esports community allowing them to exchange funds for interaction with their favourite talents. A little like collecting your favourite sports cards only you actually get something back in return.

“Utilising Blockchain technology, we harness the power of mass community passion into a trusted, accountable and sustainable esports ecosystem”, says Amy Yu, Managing Director of BestMeta. “BestMeta is the first of its kind to be developed exclusively to support esports talent, born out of a passion to help content creators reach their true and fullest potential.”

Talent can launch their own personalised tokens representative of their brand value, the community is then able to purchase these talent tokens to financially support their favourite esports personalities. As the talents grow in popularity, they will generate greater support, adding to their brand value and rewarding fans for their loyalty and creating a system where the talents and the fans are constantly giving back to each other.

BestMeta’s system of constant cyclical support not only enables the esports talents to earn a regular sustainable income, it offers pay for entry into competitions, opens up funding to explore creative freedoms, and constantly gives back to the fans that are supporting them on their journey. For the community, alongside the value of their BestMeta tokens constantly increasing as their talents grow in popularity, the talent tokens completely break down the barriers between the talent and the fans, offering up unique collaborative opportunities and the option to interact with and support their favourite esports personalities.

“The esports community is one of the strongest in the world and we want to empower that community to achieve great things”, states BestMeta’s Esports Director, Toby ‘TobiWan’ Dawson. “Through BestMeta, we will enable talent the power to build their brand the way they want, their only limit will be their imagination.”

To coincide with the launch, BestMeta will also be producing a brand new 4 episode show called Well Played. Presented by TobiWan, Well Played is the first of its kind to bring together a host of esports pros, content creators, cosplayers, casters and streamers including SirActionSlacks, PyrionFlax, SingSing, Cyanide and OD Pixel for a fun, light hearted, comedy Never Mind the Buzzcocks-style panel show with a mini game storyline. Filmed in partnership with the Department of Theatre, Film and Television at the University of York, Well Played aims to bring the esports community together as an inspirational example to content creators of what they can achieve with their own brand through the BestMeta platform, and what the community can expect to see through the token purchases of their favourite talent. The first episode of Well Played will air at 8pm (GMT), Wednesday 24th January on the BestMeta YouTube channel. Watch the teaser here.

The BestMeta token pre-sale goes live on 15th February, giving the opportunity for talent and the community to snap up BMT at exclusively discounted prices.

For more information on BestMeta, keep up to date on the official site, Twitter and Facebook.

About BestMeta

BestMeta is a blockchain based ecosystem that enables esports talents to tokenize their brand value through direct peer-to peer interaction with their fan base. It provides a platform for talents to issue branded Personalized Talent Tokens, which can be purchased by their fan base in exchange for exclusive offers.

The BestMeta token pre-sale will go live on 15 February 2018 and the public sale on 01 March 2018, issuing 40 million Best Meta Tokens (BMT). BMT tokens will be used to purchase Personalized Talent Tokens of esports talents.

BestMeta is led by Amy Yu, founder and CEO of university esports organisation Varsity Games, and Toby "TobiWan" Dawson, global esports and play-by-play caster.

Kris Wall

Swipe Right PR

Account Executive

E: [email protected]

T: +44 (0) 7736909534