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Press Releases
  JAGEX COMPLETES 24-HOUR GAMEBLAST18 TELETHON, RAISING OVER 100,000 FOR SPECIALEFFECT
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03/07/2018
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Cambridge, UK – Wednesday 7h March, 14:00 GMT – The inaugural GameBlast Games, held over a 24-hour period at Jagex’s Cambridge headquarters, has successfully raised over £100,000 ($125,000) for the charity, SpecialEffect. Taking place from 12 noon on Friday 23rd February, the fundraiser was watched by more than 340,000 unique viewers on the RuneScape Twitch channel. The money raised by the event, held as part of the annual GameBlast18 fundraising weekend, will help SpecialEffect in their mission to make videogames accessible to people with physical disabilities. Watch the highlights video here https://www.youtube.com/watch?v=aEhETmfUibA .

The RuneScape and Old School RuneScape player communities helped raise funds by purchasing GameBlast-themed cosmetic items, while Twitch viewers could also directly donate to the studio’s JustGiving page, and bid on gaming swag and experiences in an online auction.

A mix of gaming, gruelling – and disgusting – challenges and utter chaos, the marathon GameBlast Games saw three teams of staff and influencers compete in 3-a-side office chair football, budget robot battles, and drinking smoothies with a mixture of vile ingredients. Joining in the fun with Jagex were fellow games studios Frontier Developments, Codemasters and Slingshot Cartel, as well as peripherals producer, Razer, and esports teamwear designers, Raven.

Neil McClarty, VP of Product Management, Jagex, said:

“It was fantastic to once again host a GameBlast fundraising live stream for SpecialEffect, the staff always get stuck into taking part and helping raise money for what is an amazing and extraordinary cause. Many thanks to Codemasters, Frontier Developments, Razer, and our other industry friends, who came along to help take part during the 24 hours. This year was our most ambitious yet with The GameBlast Games, and having raised over £100,000 in such a short amount of time we just want to thank our incredible RuneScape communities for their generosity.”

Tom Donegan, Events Coordinator at SpecialEffect, said:

“Once again we’ve been completely blown away by the generosity of the Jagex and the wonderful RuneScape communities. The money raised will enable us to make an immense and immediate impact on the lives of many more disabled people by enabling them to play mainstream video games. A huge and heartfelt thank you to everyone involved in this incredible event.”

END

Press Contact:

Jagex Games Studio
Jon Wilcox [email protected]
Rich Eddy [email protected]
Tel: + 44 (0) 844 588 6639
 

About Jagex

A leader in creating deep and engaging live games, Jagex’s flagship MMORPG, RuneScape, has welcomed over 250 million player accounts to its world. Today the RuneScape franchise exists beyond running games in live operations; our titles are living games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds. Both RuneScape and Old School RuneScape, on PC and coming to mobile, offer ever-evolving, highly-active worlds and our community-focussed development ethos empowers players to have a real say in how each game is shaped. Now we’re expanding and extending our portfolio with fresh franchise titles and new IP to bring life to the living games of the future. Jagex employs over 320 people at its Cambridge headquarters. In 2016 Jagex became part of Fukong Interactive Entertainment, a global games group publicly listed in China. Career information can be found at www.jagex.com