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October 19, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

ATLANTA May 9, 2018 – Cartoon Network has released Ben 10: It’s Hero Time, a new interactive story experience available now exclusively through Amazon’s Echo Dot Kids Edition and FreeTime on Alexa, which launch today. Based on Ben 10, the original animated series produced by Cartoon Network Studios about a kid superhero who can transform into different aliens, this voice-based choose-your-own-adventure experience is free to enjoy as a skill through Alexa, Amazon’s cloud-based voice service.

Ben 10: It’s Hero Time lets players guide Ben Tennyson, his cousin Gwen, and Grandpa Max on an imaginative voice-first adventure powered by their own choices. As the journey progresses, players’ vocal responses will determine which direction the story takes, as Ben travels the world with his family, takes down bad guys and saves the day. It’s hero time!

Ben 10: It’s Hero Time also includes a special Ben 10 chime kids can use for timers, clocks and reminders with Echo Dot Kids Edition and FreeTime on Alexa.

Designed for endless fun with kids at heart, Echo Dot Kids Edition is a hands-free, voice-controlled speaker featuring Alexa. Just ask, and Alexa will play age-appropriate music, tell stories, answer questions, and more. Echo Dot Kids Edition and FreeTime on Alexa combine all of Amazon’s best kids experiences with convenient FreeTime parental controls, making it easy to set daily time limits and review activity from Amazon’s online Parent Dashboard.

Echo Dot Kids Edition is available to purchase now at and includes a year of FreeTime Unlimited, which comes packed with fun and educational activities, as well as a kid-friendly collection of Audible books, music and games.


About Cartoon Network

Cartoon Network is Turner’s global entertainment brand and the # 1 animation network in the U.S., offering the best in original content for kids and families with such hits as Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network is known for being a leader in innovation with its approach to engaging and inspiring kids at the intersection of creativity and technology. Its pro-social initiative, Stop Bullying: Speak Up is an acknowledged and often used resource for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.

Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.

Publicity Contacts

Amy Pfister

Cartoon Network

[email protected]

Amanda Young Curtis

Sandbox Strategies for Cartoon Network

[email protected]