Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 16, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  GetSocial Announces Unity Asset Store Partnership Giving Developers Access to In-Game Social Features
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

AMSTERDAM, September 18, 2018 --  GetSocial, a social technology provider, today announced a partnership with Unity Technologies to make its suite of tools directly available to mobile game developers on the Unity Asset Store. The GetSocial platform offers mobile developers ways to easily inject social functionality into their games and is currently used by millions of daily active users inside games from major publishers including Sega and Ubisoft. The partnership allows players to socially invite other players into games, and has proven to be a highly cost-effective user engagement and retention tool with increases of 50 percent in retention for referred users.

The GetSocial viral platform provides mobile game developers with a feature-rich social layer for their games within a single SDK. The solution has been proven to help developers cost-effectively engage and retain users through app invites and content sharing, giving them the ability to create a bespoke social graph, dynamic activity feeds, and gain actionable insights through audience segmentation and targeting.

“At GetSocial, we know that social behaviour is a key differentiator for successful engagement and retention. Across millions of users, our referral technology is generating hundreds of thousands of viral installs a month, and our customers are seeing incredible increases in retention, sometimes as high as 300 percent,” said Jeroen Bouwman, CEO at GetSocial. “Our recent research showed that players who had installed SEGA Sonic Forces: Speed Battle as a result of receiving a social invite via the GetSocial platform had an average lifetime retention 43 percent longer than regular players. The social media landscape is constantly changing and we want to make sure developers can build on our toolset to create the best social experiences inside their games in the same way they rely on Unity’s platform to build their games.”

“Unity is the leader in mobile game development, with more than 50 percent of all mobile games built on our platform,” said Peter O’Reilly, Head of the Asset Store at Unity Technologies. “We’re excited to work with GetSocial to help mobile developers use social tools to engage and retain users.”

About GetSocial

GetSocial provides social technology for mobile app developers to unlock the power of network effects inside their app or game. GetSocial’s full suite of social features lets developers easily integrate features like friend invites and content sharing across a range of messaging applications, a social graph that stores friend connections and recommends new friends from inside the app, activity feeds and audience targeting and segmentation. Everything a developer needs to build, foster and grow a highly engaged audience in their app. GetSocial works with leading developers like Sega, Ubisoft, Fluffy Fairy and many others.

Media Contacts:

Jeroen Bouwman

[email protected]