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  CHANGYOU AND THE TETRIS COMPANY PARTNER TO BRING TETRIS TO THE LARGEST AND FASTEST-GROWING MOBILE GAMING MARKET IN THE WORLD – CHINA 
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11/15/2018
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Beijing, China, November 15, 2018 - Changyou.com (“Changyou”) (NASDAQ: CYOU), a leading online game developer and operator in China, and The Tetris Company, LLC, the entity that licenses rights worldwide for the Tetris® brand, today announced an agreement in which Changyou will develop and publish Tetris-branded games for mobile devices in China. The first game, Tetris Journey, is slated to launch in 2019, during which the iconic video game brand will be celebrating its 35th anniversary year.

 

“Everyone knows the Tetris game,” said Dewen Chen, CEO of Changyou. “In the past several years, we have been thinking about the kind of game we could develop that would attract millions of players to play, share, challenge, and have fun. We are excited about this next generation Tetris game, and plan to put great resources and effort behind it. We believe that the combination of the iconic Tetris brand and our new design will be that game.”

 

“Tetris is so popular for people around the world, and we are very pleased to have established this strategic partnership with The Tetris Company,” said Jie Liu, Senior Vice President of Changyou. “Changyou is the first China-based, online game company being recognized and granted the sole license for Tetris games in China, and we are very excited to bring this leading brand with our new design into the market.”

 

“Tetris has always had a huge fan base in China, which has made our mission to offer innovative, unique Tetris-branded games that mobile gamers there will truly enjoy a key initiative for us,” said Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. “That’s why we’re pleased to be partnering with Changyou, known for designing great games that have the interests and play styles of China’s ever-growing community of mobile players in mind. We’re really excited for them to bring their first title to market starting next year, and can’t wait to see the reaction of the fans.”

 

Tetris Journey will be the first game Changyou introduces. Designed with strategy and puzzle elements, players can travel the world with cute characters, test their skills with other Tetris players, play traditional Marathon mode or participate in contests, item contests and tournaments. The mobile game will feature over 300 levels of traditional and new game modes, with single and multiplayer challenges. The game is slated to launch in 2019.

 

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now entering its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft, Sega, and Sony/GSN Games, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

 

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

 

About Changyou

Changyou.com (NASDAQ: CYOU) is a leading developer and operator of online games in China with a diverse portfolio of popular online games, such as Tian Long Ba Bu (“TLBB”), one of the most popular PC games in China, as well as a number of mobile games. Changyou also owns and operates the 17173.com Website, a leading game information portal in China. Changyou began operations as a business unit within Sohu.com Inc. (NASDAQ: SOHU) in 2003, and was carved out as a separate, stand-alone company in December 2007. It completed an initial public offering on April 7, 2009. Changyou has an advanced technology platform that includes advanced 2.5D and 3D graphics engines, a uniform game development platform, effective anti-cheating and anti-hacking technologies, proprietary cross-networking technology and advanced data protection technology. For more information, please visit http://ir.changyou.com.

 

All copyrights, trademarks, logos and brands are property of their respective owners.

 

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For media inquiries, please contact: 

For Changyou

Mr. Yujia Zhao

Investor Relations

Phone: +86 (10) 6192-0800

E-mail: [email protected]

For Tetris

Andrea Sausedo Piotraszewski

Zebra Partners

Phone: +1 (206) 910-7606

Email: [email protected]