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May 19, 2019
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Has snapped up official licences from emoji, Rainbow Six Siege, World of Tanks, Thunderbirds and more


FOR IMMEDIATE RELEASE: A new entertainment merchandise specialist has emerged to capitalise on the fast-growing pin badge and collection coin market.


The Koyo Store has already secured a number of official licences from top video games and entertainment brands, including emoji, Rainbow Six Siege, World of Tanks, World of Warships, Thunderbirds and Captain Scarlet.


The high-quality badges, coins and lace charms are available to buy via the company’s website at They include:-



A range of pin badges (£4.99 each) denoting the internationally recognised faces and symbols; plus Mystery Collections (£9.99) which include three pin badges; and Mystery Collections of lace charms (£1.99 for a pack containing three charms).



A range of pin badges (£6.99 each), plus a £64.99 11 pin Collection Badge Bundle.



A range of pin badges (£6.99 each), plus Collectible Achievement Coins (£9.99 each).



A range of pin badges (£6.99 each).



Collectible Coins (£9.99 each) plus a Limited Edition Collector’s Edition Set (£49.99).


PLUS! The Koyo Store also provides a bespoke service - a unique opportunity for you to create your own merchandise to promote and celebrate your business. Turn your logo into something physical – whether that’s a pin badge, collectible challenge coin, key ring or more! This bespoke service allows you to promote your business, brand and message in a unique way. The Koyo Store can design and source bespoke and unusual merchandise – the only limitation is your imagination!


The Koyo Store is also speaking to retailers about the ranges, and more licences are due to be announced shortly.


To download product images click here:


“We are seeing a resurgence in retro-style merchandise such as pin badges, particularly in the video games and entertainment sectors,” said Lee Townsend, the Founder of The Koyo Store. “We’ve been delighted with the response from consumers – and the trade – since we launched earlier this year. We’re looking forward to taking our badges and other collectibles to new areas, and with a growing roster of licences.”




Notes To Editors


About The Koyo Store

The Koyo Store specialises in Pin Badges, Collectible Coins and other merchandise for leading entertainment and video games brands. The company’s ecommerce site at sells direct to consumers, and The Koyo Store also supplies third party retailers.


Media Contact

Lisa Carter – Mimram Media

[email protected]

Tel: 07970 164201


Stuart O'Brien

Director, Mimram Media Ltd

PR, Marketing & Events

+44 (0)7732 114 067