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May 24, 2019
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Press Releases
  BIGGER THAN EVER LONDON GAMES FESTIVAL CHARACTER PARADE BRINGS VIDEO GAMES TO LIFE ON THE CITY STREETS
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03/15/2019
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

  • Free family event takes place on Saturday, 6 April in Guildhall Yard, supported by City of London Corporation and Arts Council England
  • Full day of family activity includes outdoor games and costume making, a unique custom-built Minecraft game in Guildhall Art Gallery and interactive virtual reality artwork
  • The games character parade journeys through the City of London starting at the Yard and covering iconic City locations

The Guildhall Yard in historic City of London will turn into a celebration of cosplay and games culture when London Games Festival’s annual Games Character Parade and Family Day returns on Saturday 6 April.

The parade is part of the twelve-day Festival of video games and interactive entertainment across the capital and is back in 2019 for its third year. The family day boasts a range of free activities for the whole family throughout the day including game exhibits, costume making and a unique VR experience in a historic location.

Games fans will gather in Guildhall Yard for the annual Games Character Parade and an onstage fashion show hosted by Costume and Play, while retro games come to life with interactive exhibits by Actual Reality Arcade. 

Meanwhile in Guildhall Art Gallery, young people can create their own costumes for the Character Parade with Boxhead Craft and SamiArts, and use Minecraft game technology to understand traditional crafts in Minecraft Knit, with help from its creator Gemma May Latham.

Minecraft Knit will return to the Gallery the following weekend on Saturday April 13 as part of the Family Day for Seen and Heard: Victorian Children in the Frame (23 November 2018 - 28 April 2019).

In the Gallery’s ancient Amphitheatre, an interactive virtual reality experience by Professor William Latham will introduce new audiences to the latest innovations in digital art in the historic home of games in London. Professor Latham will also lead a lunchtime symposium for game developers, digital artists and academics working at the cutting edge of digital art.

For more details and information on how to attend, head to www.games.london/parade2019 

London Games Festival runs from 2 to 14 April and is organised by Games London, a partnership between the capital’s screen industries agency Film London and games trade body Ukie, supported by the Mayor of London’s London Economic Action Partnership (LEAP).  

The event is supported by the City of London Corporation and Arts Council of England. It is free to attend but those wishing to participate in the cosplay parade are required to register in advance at www.games.london/parade2019

The London Games Festival Character Parade and Family Day is just one of 40+ cultural or B2B events across 30 venues from 2 to 14 April. London Games Festival is responsible for a series of thought-provoking summits and conferences, plus the Games Finance Market welcoming financiers with over £200m to spend on games investors. Other highlights include EGX Rezzed (4-6 April), Now Play This at Somerset House (6-14) and the BAFTA Games Awards (4 April).

More information and details on how to buy tickets can be found at www.games.london. Follow @londongamesfest on Twitter or Instagram for more updates.

Evening Standard has partnered with Games London to be the official media partner for the entire London Games Festival.

To find out more about other partnership and sponsor opportunities at London Games Festival, contact [email protected].

ENDS 

For further press information, please contact:

Caroline Miller, Indigo Pearl

T: 020 8964 4545

E: [email protected]

Anna Highet, Film London

T: 020 7613 7682

E: [email protected]

About Games London

Games London is a groundbreaking programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m over three years.

The Games London programme includes a number of initiatives to make London the games capital of the world. It re-established the London Games Festival in April 2016. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London. 

About Film London

Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.

Film London's activities include: 

  • Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
  • Investing in local talent through a range of specialised production and training schemes
  • Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
  • Maximising access to the capital's film culture by helping audiences discover film in all its diversity
  • Promoting London through screen tourism

Film London also manages the British Film Commission (www.britishfilmcommission.org.uk) through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and the Department for International Trade.

www.filmlondon.org.uk

@Film_London 

About UK Interactive Entertainment (Ukie)

Ukie (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry. A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

Ukie aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive.

Ukie works closely with the sector to influence government and decision makers, lobbying successfully for the 2014 Video Games Tax Relief, the UK Games Fund, and the Next Gen Skills campaign which resulted in a new Computer Science Curriculum. Ukie makes connections for businesses and help them access the opportunities a digital economy offers, via a successful International Trade programme, running UK Games Industry stands at the biggest international industry events.

It promotes the industry by working with the media to raise awareness of the sector’s positive cultural and economic contribution, as well as the societal benefits of games. Ukie runs askaboutgames.com, where families can learn about safe and sensible online practices, parental controls and age ratings.

Ukie’s skills work serves to increase inclusion and diversity, advocating a STEAM approach to education. Initiatives include the Digital Schoolhouse (DSH)Video Games Ambassadors (VGAs), a Student Membership scheme, and a professional development programme

Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow.

In 2016 Ukie partnered with Film London to deliver Games London, a ground breaking new three-year programme to promote the UK as the games capital of the world, the focal point of which is the annual London Games Festival

Website: ukie.org.uk

Twitter: @uk_ie

Facebook: Ukie

Linked in: Ukie

Pinterest: Ukie