Games titans back Brains Eden
Industry support for Brains Eden, the UK’s largest international student games festival, has flooded in across the games, technology and education industries. Companies including Sumo Digital, Frontier Developments and Codemasters are all returning to support the festival and nurture the next generation of gaming talent.
Hosted by Anglia Ruskin University, this year’s Brains Eden is taking place on Friday 28 June – Monday 1 July, and has attracted teams of budding games creators from leading universities from around the world.
Returning as a sponsor for the fourth year, Martin Connor, Studio Design Director, Sumo Digital, said: “Brains Eden offers a great opportunity to connect with universities and help to guide the upcoming generation of developers, which is essential for the industry as a whole.”
Brains Eden is an integral part of the student games calendar, providing a rare opportunity for students to showcase their skills directly to industry, while companies and studios benefit by gaining access to talented individuals soon to be graduating from universities around the world.
Matthew Day, Deputy Dean, Faculty of Arts, Humanities and Social Sciences at Anglia Ruskin University, said: “Anglia Ruskin University is gearing up to host Brains Eden in June. The festival is unique because it provides students with an excellent opportunity to develop their skills outside of the standard curriculum; it allows teams to work together in a pressured environment – closer to the reality of a workplace – developing resilience, time management and team work capabilities. On top of this, they receive direct feedback from some of the biggest games companies in the UK.”
The festival combines a 48-hour games jam under a surprise theme, revealed on the first day, with careers clinics and a full line up of industry talks as well mentors, specialising in everything from environment artwork to sound production, to help the student teams along the way.
Meg Daintith, Recruitment Manager at Codemasters, said: “Codemasters is delighted to continue involvement with Brains Eden – the UKs biggest and best game jam! We find the standard of talent amongst the next generation of game developers tremendously exciting and we often recruit some of the brightest stars. It’s something we’re proud to be a part of year on year.”
Over the 11 years, Brains Eden has seen over 40 students placed in internships and 20 full time positions secured.
Mark Green, Development Director at Codemasters, said: “The careers clinic at Brains Eden is a great place for students to have people in the industry review their portfolios and give them advice. Equally, I’ve found it incredibly useful over the years to meet great students and I’ve taken on several who I first met there.”
Kierz Phillips, a Brains Eden alumna and returning mentor, said: “At Brains Eden, I found genuine competition with some of the best games development students across the country (and further), this helped me to continue to push myself further, understanding that being the best from my university was not enough when competing against so many others to get into the games industry.”
Sponsorship and prize donation opportunities are available for companies looking to support the UK’s biggest celebration of new gaming talent and innovation. Those interested should contact [email protected].
Photo: High-res Images available upon request.
Notes to Editors
About Anglia Ruskin University Anglia Ruskin is an innovative global university, brimming with ambition. Students from 177 countries gain qualifications in four continents. Students, academics, businesses and partners all benefit from its outstanding facilities; the university has invested £100 million over the last five years and plans to invest a further £91 million over the next five years.
Anglia Ruskin’s Research Institutes and five faculties bridge scientific, technical and creative fields, delivering impactful research which tackles pressing issues and makes a real difference, from saving lives to conserving water. The university’s academic excellence has been recognised by the UK’s Higher Education funding bodies, with 12 areas classed as generating world-leading research.
In 2016 Anglia Ruskin was ranked in the top 350 institutions in the Times Higher Education World University Rankings, featured in a list of the 20 “rising stars” in global Higher Education compiled by strategy consultants Firetail, and was named as one of the top 20 UK universities for teaching quality in The Times & Sunday Times Good University Guide.