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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

FOR IMMEDIATE RELEASE: Entertainment and games merchandising specialist The Koyo Store is proudly partnering SpecialEffect’s Chicken for Charity 2 PUBG fundraising tournament, creating a one-off collectable pin badge to mark the occasion.


Chicken For Charity 2 takes place on Friday 26th July 2019 and will see 25 teams from the games industry go head-to-head in a massive PUBG tournament live on Twitch.


The broadcast will begin at 17.00 BST on the SpecialEffect Twitch channel:


As part of its partnership, The Koyo Store is creating 500 bespoke Chicken for Charity pin badges, with participants and Twitch audiences encouraged to make a small donation in order to secure one, with all proceeds going to SpecialEffect.


If you're a game developer or gaming-related business and fancy going beak-to-beak with the likes of Sega Europe, Xbox UK,, Playground Games, Coatsink, Splash Damage, Amplitude Studios, Criterion Games, Twitch, Creative Assembly, KFC Gaming and Team Koyo in a PUBG tournament like no other, please drop a line to [email protected].


“SpecialEffect does truly amazing work helping people with disabilities to enjoy video games, so we’re absolutely delighted to support the awesome Chicken for Charity 2 event along with some other amazing companies,” said Koyo MD Lee Townsend. “Best of luck to all the participants and we know a tremendous amount of money will be raised by everyone involved.”


Tom Donegan, Events Coordinator for SpecialEffect, commented: “Chicken for Charity is a unique event bringing the games industry together for some light-hearted competitive gaming and friendly banter between rival companies! This year we were looking for a way to give the people watching the tournament online a chance to get more involved and when Koyo Store suggested creating a limited-edition pin badge which featured our mascot ‘Kylo Hen’ it sounded like the perfect solution! We’re incredibly grateful to Lee and his team for creating such a beautiful product and are really hopeful it will help us surpass last year’s donation total, providing much-needed funds as we seek to help more gamers with disabilities across the UK.”



Notes To Editors


About The Koyo Store

The Koyo Store specialises in Pin Badges, Collectible Coins and other merchandise for leading entertainment and video games brands. The company’s ecommerce site at sells direct to consumers, and The Koyo Store also supplies third party retailers.


About SpecialEffect

SpecialEffect is a charity that puts fun and inclusion back into the lives of people with physical disabilities by offering bespoke technology to enable them to play video games.  By levelling the playing field, they bring families and friends together, having a profoundly positive impact on therapy, confidence and rehabilitation.

To find out more visit:

Registered Charity No 1121004


Media Contact

Lisa Carter – Mimram Media

[email protected]