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TILTING POINT TO INVEST UP TO $30 MILLION IN UA FUNDING FOR MINOâ€™S CAT GAME
NEW YORK -- July 25, 2019 -- Mobile game publisher Tilting Point has entered into its largest UA Funding partnership to date, investing up to $30 million to fund user acquisition (UA) for developer Mino Games’ popular collection game, Cat Game -- which just launched globally on iOS and Android. The funding from Tilting Point will help grow Cat Game, which was amongst the Top #100 grossing apps in Canada and New Zealand during its iOS soft launch.
Cat Game features a colorful world where players collect adorable cats, care for them and build their dream cat tower. The title’s endless gameplay includes a new tower floor of cats to collect on a weekly basis, adding to the existing library of more than 900 cats -- all in addition to daily, weekly and monthly live events. Players can also join Cat Game’s collaborative guilds, and continue crafting and collecting to create their own dream cat collection.
“Cat Game is a blast so it’s not surprising that Mino Games has been so successful with the soft-launch. Now that it’s available to players all over the world, our $30M in UA funding - which is our largest commitment to date - will take the game to incredible new heights.” said Tilting Point CEO Kevin Segalla “We really fell in love with charm, the colorful aesthetic, and the ever-changing gameplay of Cat Game, so we are excited to turbo-charge its growth, and we are certainly looking forward to a long and successful relationship with Mino Games.”
Providing top development studios with expert resources, services and operational support, Tilting Point has established itself as a new-generation games partner with an industry-leading technology platform and a deep bench of talent with extensive experience in mobile game development and publishing. The company’s proprietary, best-in-class technology platform uses AI and machine learning for smarter, more optimized UA. Coupled with the company’s annual $132 million UA fund, Tilting Point helps developers scale games to success through performance marketing management and live game operations.
“Tilting Point has a proven track record of scaling games, and we are thrilled to partner with their team to introduce new audiences to Cat Game -- a casual game with the depth and longevity of a hardcore title,” said Mino CEO and Co-founder Josh Buckley. “We have already seen players fall in love with the title during its soft-launch phase, and we can’t wait to share it with more players in the months and years to come.”
For more information on Tilting Point, visit: https://tiltingpoint.com/
About Tilting Point
Tilting Point is a new-generation games partner that provides top development studios with expert resources, services, and operational support to optimize high quality live games for success. Through its user acquisition fund and its world-class technology platform, Tilting Point funds and runs performance marketing management and live games operations to help developers achieve profitable scale. www.tiltingpoint.com
Mino Games is a free-to-play mobile games development studio based in Montreal, QC. Mino Games created the top grossing mobile game Mino Monsters, a mobile game with over 13 million downloads. We create deeply engaging, widely appealing games for millions of fans. We are funded by the best angel, institutional investors, and gaming companies from across the world (Andreessen Horowitz and Y Combinator).