Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 16, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Say What You See is Kickstarting the Apple retro revolution at 8am on October 15th!
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


First gen App Store #1 smash Say What You See is hoping to return to Android and Apple mobile screens in time for its 10th anniversary in 2020!


Cybernet Apps is proud to announce the launch of their Say What You See: Ultimate Edition Kickstarter for iOS and Android platforms on Tuesday 15th October, at 8am GMT. 


It will allow eager fans to back a relaunch of Say What You See, one of the games that kickstarted the UK Free To Play mobile gaming scene back in 2010, reaching #1 in the charts and scoring millions of downloads in the process. It will hopefully remind them of simpler times, when baristas were cool and scooters were still an acceptable mode of transport.  


This relaunch is fully licensed by original publishers Big Ideas Digital, and is being Game Directed by Jon Hamblin (Fall Guys: Ultimate Knockout, Star Wars Arcade, Say What You See) and programmed by Carleton Handley (VIP: 80’s Edition, Say What You See). UI/UX is being handled by Sean McNulty (Guitar Hero: Live).


If you’ve not played Say What You See, it involves solving Catchphrase-style rebus puzzles hidden on beautifully-painted pop culture-themed canvases.


Over 50 of them were made for Say What You See: The Collection, with each canvas featuring 50 puzzles for a total puzzle count of over 2500. Popular canvas themes included ‘Arcade Classics, ‘50 Years of Pop’, ‘Fantasy Movies’, and ‘Blacklisted Hollywood Screenwriters of the 1950s’*.


The new Kickstarter-fuelled app will feature all 50 of these original canvases at launch plus new canvases every month. The new subscription model option will also unlock all the content at once, meaning players can concentrate on solving the puzzles, rather than waiting for energy bars to fill up or watching endless ads to unlock a treasure chest full of wonky golf clubs.


The Kickstarter will be offering subscriptions at up to 60% off RRP, and reward tiers start as low as £1. There will also be an exclusive backer’s canvas, and the opportunity to get painted into the background of a future canvas. The Kickstarter ends on November 19th, and if successful, the app should be finished by April 2020, giving a development time of six months, or 1/14th of a Star Citizen spaceship dev cycle.


Say What You See creator and Big Ideas Digital owner David Stevens says: “I’m delighted to be partnering with the great team at Cybernet Apps for this new iteration of Say What You See. Running a Kickstarter is a great way for fans to rediscover the brand. The campaign is going to be great fun to follow, the Kickstarter video is hilarious, and frankly, my Rolexus** isn’t going to buy itself.”


The Kickstarter will be launching on the Kickstarter website on October 15th at 8am GMT here:


For those folk who are still puzzled, you can read more about Say What You See on the official website at


Press pack art assets can be found here:

*This one isn’t true. But we’re up for it if you are?


**Thats a Lexus filled with Rolexes, as once owned by perfume magnate Dennis Feinstein.


Notes to editors

You can contact Say What You See Game Director Jon Hamblin for more information or an interview at [email protected] or on +44 (0) 7812587898.


About Say What You See

The last Say What You See title, Say What You See: The Collection was the #1 app in the UK iTunes App Store after just one week on sale. It went on to achieve over 2m downloads, and was the #30 highest grossing app in 2011. Harry Potter star Tom Felton (Draco Malfoy) was a big fan.

Praise for Say What You See

"I'm very much addicted to Say What You See on iPhone, great free app!" – Harry Potter actor Tom Felton

" of the best visual puzzle games available for iOS devices right now" – MSN

“Do check [email protected] say what you see on iPhone. Great game.” Iain Lee, Presenter

“★★★★★” - AppSafari

"9/10" - AppTilt

“For a developer to get it so right on their first try is very impressive indeed.” – Pocket Gamer

“It’s become something of a regular request in our house and looks set to replace bedtime stories for some time.” -

“A curiously addictive time-sink.” - Eurogamer

"Make a dive for the Nyquil, ‘cause this app is going viral." - iPhone Appidemic

"I enjoyed the heck out of See What You Say, and I give it my personal recommendation." - Apple Gazette

“Danger! Red alert! Danger! This is one of those games that gets into my brain and won’t let go.” – Invert Y

“A cracking little time waster…” - Mortis, Rllmuk forum


About Cybernet Apps


Cybernet Apps was founded in 2014 by Jonathan Hamblin (Fall Guys: Ultimate Knockout, Star Wars Arcade, Say What You See) to release Instant Hero, a pixel art collaboration with Mark Sorrell (Head of Studio, London Rovio Entertainment), Army Of Trolls (Say What You See: The Collection) and Carleton Handley (VIP: 80’s Edition, Say What You See). Say What You See: Ultimate Collection will be their second app.


Big Ideas Digital


Since its inception in 2009, Big Ideas Digital worked with established brands and IP holders to bring their products and identities into the smartphone app arena. Owned by Say What You See creator David Stevens, its apps were raved about by Wired and Mac User, received national media coverage and were been highly rated by many users. Big Ideas aimed to create fun, accessible apps that anyone can enjoy.