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  Loose Women celebrates its 20th anniversary with a brand new mobile game
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

London, 21st October 2019 - The Loose Women mobile game is live on the app stores today. Loose Women, the award-winning popular ITV daytime show, celebrates its 20th anniversary this Autumn. The Loose Women word wheel puzzle game is live and free for viewers to download and offers hours of fun with hundreds of challenging word puzzles. ITV is supporting the game’s launch with a TV ad airing from the 21st October, and a program of digital support across its owned channels. 


The Loose Women Words game perfectly fits with the flagship show’s audience who enjoy a sense of fun combined with intelligent, topical and entertaining discussion. This fast moving, challenging game has been developed by Pointvoucher Studio – a company that specialises in working with popular entertainment brands to create their very own mobile game experiences.


Neil Bowler, ITV Commercial Development Manager said: “Mobile gaming is a growing part of our More than TV strategy. We know that the Loose Women audience like to play casual and hyper casual mobile games and that they love to be rewarded. Pointvoucher Studio has created a lovely game experience that also brings more to the Loose Women audience in the form of real-life rewards.”


ITV has seen a lot of success with its mobile apps and games that connect audiences with the programmes that they love on a deeper and more personal level. A recent example of this is the  Love Island game which continues to enjoy great success this year. 


Nicolai Elmqvist, CEO of Pointvoucher Studio said: “More and more globally loved entertainment brands are extending their connection with their audiences via mobile games. ITV is brilliant at this – the Love Island Game has performed beyond expectation and we predict that the Loose Women game will be as popular with the incredibly loyal Loose Women audience.”


About Pointvoucher Studio


Pointvoucher Studio is an independent mobile games studio that builds compelling casual games for global brands using licensed IP. Most recently it has built games for the iconic Mr Bean brand from Endemol Shine.


Pointvoucher Studio’s games uniquely use real life reward vouchers that users can earn for time spent playing the game making their favourite games even more rewarding and engaging.


For further information:

Dimoso for Pointvoucher Studio

Sonam Tana

[email protected]