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November 22, 2019
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  Almost 3 in 4 games industry decision makers planning to expand investment in AI, with over half of in-game art set to be AI-produced in 2020
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10/21/2019
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Almost 3 in 4 games industry decision makers planning to expand investment in AI, with over half of in-game art set to be AI-produced in 2020

 

  • Virtual Reality a bigger investment priority for the industry than Augmented Reality
  • To meet consumer demand, over half are expecting to increase investment in full co-development of games

 

SINGAPORE, 27th September 2019: New research from Virtuos’ upcoming Save Point Report surveying the games industry has found that Artificial Intelligence for game design and creation is the top investment priority for studios this year.

 

The survey of 250 senior games industry decision makers was carried out by Virtuos, one of the world’s leading videogame content production studios. Senior games professionals were asked what technologies their studio was planning to increase their investment in over the next 12 months. The top technology was artificial intelligence, with 73% saying they planned to expand investment.

 

Moreover, when it came to art development, respondents predicted that 54% of all art content in games would be AI-produced, rather than artist-produced, in the next 12 months.

 

Looking at other investment priorities in the next 12 months, 72% said they planned to invest more in Virtual Reality, compared to just 54% looking to invest in Augmented Reality. Meanwhile, 63% are planning to invest more in cloud computing.

 

As in-game models become more complex and realistic, studios are also investing more in cutting edge photogrammetry or 3D scanning. 61% of respondents said that they would be increasing investment in these areas next year.

 

Perhaps unsurprisingly, this wide range of new technologies also means that studios are looking to partner with external development providers more than before. Over half of those surveyed (53%) said that they would be investing more in remote co-development of games over the next 12 months. Virtuos has seen an increase in games developers seeking co-development services and to support in deploying new technologies in their games.

 

Gilles Langourieux, CEO at Virtuos comments, “The global videogames industry is constantly evolving as games become bigger, more detailed, and exist on more diverse platforms. The first results from our Save Point Report are a great indicator of where the industry is investing, with games hosting more complex and detailed art work and models. While AI is increasing its impact on game development, this only increases the need for skilled artists who can work alongside AI to create amazing results.”

 

Methodology: Research conducted by Virtuos in partnership with OnePoll, surveying 250 self-identified senior management or business owners working in the videogames industry in the UK or US. Research was carried out by online survey between 13th and 23rd August 2019. 

 

About Virtuos: Founded in 2004, Virtuos Holdings Pte. Ltd. is a leading videogame content production company with operations in Singapore, China, Vietnam, Canada, France, Japan, South Korea, Ireland and the United States. With 1,600 full-time professionals, Virtuos specializes in game development and 3D art production for AAA consoles, PC and mobile titles, enabling its partners to generate additional revenue and achieve operational efficiency. For over a decade, Virtuos has successfully delivered high-quality content for more than 1,300 projects and its partners include 18 of the top 20 digital entertainment companies worldwide. More information at www.virtuosgames.com