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July 16, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


MANCHESTER, DECEMBER 3RD 2019: Vexed Gaming has teamed up with entertainment merchandise specialist The Koyo Store to offer its fan base and supporters an exciting and unique range of branded collectibles.


In addition to traditional merchandise items, such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range of merchandise and jewellery, including a necklace/bracelet compatible drop charm.


It’s the first time a leading team has embraced the world of costume jewellery, highlighting Vexed and The Koyo Store’s shared philosophy of engaging with the esports community in new and innovative ways.


The full product range includes:-


Embroidered luggage/backpack tag

Pin Badge

Key Ring

Pendant Charm


For images of the product range and more details, visit:


Sonny Waheed, Co-Director at Vexed Gaming, said: “We’re absolutely thrilled to be partnering with The Koyo Store to extend our range of merch in a new and exciting direction. We’ve a wonderfully diverse fan base and, for the first time, have a range of collectibles, especially the start of our jewellery range, that can appeal across all our supporters.”


Lee Townsend, CEO & Founder at The Koyo Store, said: “Vexed Gaming are one of the most forward-thinking teams in esports and they challenged us to come up with a range that fits with both their brand and their diverse fan base. We’re very much aligned with Vexed Gaming’s desire to engage with fans in meaningful, innovative ways and we can’t wait to see what else the partnership will bring.”


About Vexed Gaming

Vexed Gaming, established in 2015, is one of the UK’s leading esports organisations, fielding teams in CSGO, Fortnite, Hearthstone and Apex Legends. Along with a range of awards and domestic and international tournament victories, the organisation set up the UK’s first dedicated team training facility; established the UK’s first Varsity programme, helping bridge the gap between traditional education and esports; and has undertaken the UK’s only collaboration with a professional football team, Leeds United.

You can follow Vexed on twitter @Vexed_GG or at


About The Koyo Store

The Koyo Store specialises in Pin Badges, Collectible Coins and other merchandise for leading entertainment and video games brands. The company’s ecommerce site at sells direct to consumers, and The Koyo Store also supplies third party retailers.


Media Contacts

Stuart O’Brien

Mimram Media Ltd

[email protected]


Lisa Carter

Mimram Media Ltd

[email protected]