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January 24, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

December 4th - London, UK. Leading digital distribution firm Genba Digital is evolving the way video games are being sold online after developing innovative new technology for its GENBA™ platform. New developments include stock availability notifications, stock reserving, self-service functionality for better visibility and planning, all housed in a fully Cloud-based environment for global scaling and optimal security.


The tech company, which specialises in third-party digital distribution, sourcing games for digital retailers to sell, has continued to evolve its technology to support the move towards Direct Entitlement in clamping down on grey market key reselling and to enhance data services to maximise sales.


Digital video games sales hit £6.8 billion in the past month and GENBA is helping the biggest game producers grow the industry. From DLC and virtual currency to digital PC games and subscription platforms, Genba are helping companies stay ahead of the curve and grow their user base in emerging digital games markets such as India and South East Asia.


Genba recently partnered with Ubisoft to integrate the pioneering new Silent Key Activation, which makes it easier for customers to purchase games, but also prevents games from being sold through unapproved marketplaces.


To find out more about Genba Digital developments, please contact [email protected]



Launched in 2015, we had a vision to deliver game-changing distribution to a range of clients around the globe. In a dynamic industry where security is paramount, we wanted to become the solution. Today, we are proud to have developed a leading platform, GENBA™, that sets the standard in transparency and security. Originating in PC, we now apply our expertise and insights across geographical regions and platforms, providing access to a growing catalogue of quality games content. Developing partnerships with multinationals and indie brands, we connect Publishers and Etailers building close working relationships to deliver improved experiences, efficiencies and growth. From contract management to key distribution, from account management to transaction transparency, from access to quality content to security; we make things faster, flexible, robust and more efficient, delivering an all-round better experience.