Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 8, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Fanatical to donate all proceeds to WWF Bushfire Appeal in special sale
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]



Friday, January 24th, 2020 - Leading entertainment digital retailer Fanatical and well-known partners in the game industry have announced that they will be raising funds for the Australia Bushfire Appeal with a special sale starting this weekend.

To coincide with Australia Day on Sunday, January 26th, Fanatical is hosting a number of great offers for gamers to enjoy, with all proceeds going straight to World Wide Fund for Nature’s (WWF) appeal.

Craig Johnson, Managing Director of Fanatical, said: “Given the recent devastating events in Australia, in which over one billion animals are thought to have died in the horrific wildfires, we felt compelled to do our bit to help. This Sunday, we will have a number of officially licensed Steam games available to purchase, and the proceeds made from these specific games will be donated to WWF’s valiant campaign to mend a country that has suffered truly catastrophic events.

“Some of our neighbors have kindly hosted similar campaigns to help raise funds, and we urge many more companies and gamers to dig deep in their pockets, wallets and money jars to donate what they can. 

“We’d like to take this opportunity to also thank our partners THQ Nordic, TinyBuild, Rockfish Games, Autumn Games, Sleepy Duck, Bethesda, 505 Games, Flazm, Six Foot and Genba Digital for supporting this very special fund-raiser by offering their proceeds in a line-up of brilliant games.”

According to reports from the official WWF website, more than 10 million hectares have been burnt during the fires, with 30% of the entire koala population in mid-north coast of New South Wales now believe to have been killed.

Action anime Skullgirls 2nd Encore Complete Pack and puzzle adventure RiME will be available in the sale for just $1 USD each, with Learn Japanese to Survive Trilogy priced at just $1.99. AAA titles from Bethesda’s catalog include DOOM (- 75%), Dishonored 2 (-80%), Prey (-80%) and Wolfenstein II: The New Colossus (-75%).

The money raised will help towards emergency funds to care for injured wildlife; supporting response, recovery and restoration teams; and restoring homes for koalas and other wildlife.

The sale ends at 12pm GMT on January 28th, 2020. For more information on WWF’s Bushfire Appeal, you can visit the official website here.




Notes for Editors

Contact: [email protected] (Content Manager at Fanatical)


About Fanatical

Fanatical is a leading global gaming e-commerce and technology platform which has sold 66 million officially licensed game keys to customers in 200 countries. With over 900 official game publisher and developer partners, Fanatical offers a growing catalogue of over 6,000 digital games. Fanatical is one of the highest rated official game retailers on the independent review service, Trustpilot, earning an “excellent” 5 out of 5 rating from over 40,000 customer reviews. Fanatical is owned and operated by UK-based Focus Multimedia Limited, with over 23 years of continued publishing and distribution success. For more information, please visit