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July 3, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

SAN FRANCISCO – Wednesday, January 29, 2020 – Blockchain game developer Uplandme, Inc. today announced that players of its digital property trading game, Upland, can now use either fiat or cryptocurrency to purchase UPX, the in-game currency used to buy digital properties, making it the world’s first blockchain game to offer payment flexibility. Through the integration of GoCoin with the mobile web version of Upland, players can now buy UPX with their crypto holdings, paying with Bitcoin, Bitcoin Cash, Ethereum, Dash, Litecoin, and EOS.

Available via mobile browser or as free, downloadable native apps for iOS and Android, the Upland game platform is a virtual layer mapped to real-world addresses that offers players true ownership of digital property that they can buy, trade, and sell via an open marketplace.

“It’s always been our goal to create a game that appeals to both crypto enthusiasts and the mass market while highlighting the benefits of blockchain. Adding the security and flexibility of crypto payments is another step in that direction and something that our community has been requesting,” said Idan Zuckerman, co-founder of Upland. “The integration of GoCoin was seamless and we are thrilled to be working with such a leading digital currency pioneer to make this important feature a reality.”

Upland’s use of non-fungible tokens and a decentralized database enables true ownership of the game’s properties, enabling players to sell or trade their digital purchases. By employing intuitive play mechanics similar to the popular property-trading board games and familiar locations, Upland introduces the benefits of blockchain to the masses while providing an enticing gamified experience and real-world economy for non-gamers and blockchain enthusiasts alike.

“As a long-term player in digital currency payments, GoCoin shares Upland’s mission of bringing blockchain technology to the masses,” said Kevin Beauregard, COO of GoCoin. “We are excited to be integrated with an innovative platform like Upland.”

Launched as an open beta with properties in San Francisco earlier this year, future iterations of Upland will expand to include other cities and regions throughout the world, the possibility to erect structures on properties, and will enable developers to build on the platform.

To join the Upland mobile web open beta, go to or download either the free iOS or Android app. To learn more, please visit

About GoCoin

Founded in 2013 by Steve Beauregard, Brock Pierce and others, GoCoin exited the starting gate as an innovative blockchain payment gateway offering low processing fees, simple integrations (compatible with most enterprise platforms and shopping carts), boutique support, and convenient and flexible cryptocurrency or fiat payouts. The platform can be installed as a plug-in and allows customers to pay with Bitcoin, Bitcoin Cash, Litecoin, Dash, Ethereum or EOS. To learn more, visit:, or follow the Company on: Facebook, Twitter, YouTube, or GitHub.


About Uplandme, Inc

Uplandme, Inc. was founded in 2018 by serial entrepreneurs Dirk Lueth, Idan Zuckerman, and Mani Honigstein. The company is based in Silicon Valley and develops the game Upland. The company’s mission is to empower mass markets with ‘true ownership’ of digital assets in an open economy via blockchain technology and creating gamified experiences at the intersection of the real and virtual worlds. Upland launched a closed beta in June 2019, gaining early adopters worldwide. The new open beta version Founders Edition can be joined at


Additional Resources:

Upland Medium:

Upland Telegram Community:

Upland Facebook:

Upland Twitter:

Upland Instagram:

Upland Reddit:


GoCoin Media Contact                                             Upland Media Contact

[email protected]                                                  [email protected]

Dennis Rhodes                                                           Elizabeth Olson