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May 26, 2020
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Purveyor of pomegranates? Hoarder of hairdryers? Producer of pens? SO REAL seek unique items to kick off FREE digital twin/machine learning program.

Bern, Switzerland March 31st 2020 – SO REAL Digital Twins AG today call out for manufacturers, collectors and owners of a quirky range of products to participate in their massive digital twin/machine learning event.

SO REAL – Switzerland's bleed-edge digital twin tech firm - require 50 varying, unique and interesting examples of an eclectic range of items including:

Videogames consoles –from old to new




Game controllers



Futuristic model cars

Wild West stagecoach models


In ear headphones


Deep fat fryers


Tea chests

Metal barrels

Leather beakers

Bedside lamps

Vintage radios

Speakers and sound systems


From April through July 2020, anyone chosen to supply items will receive the corresponding digital twin of their object FREE courtesy of the Swiss tech firm.


Want to take part? Pop an email to [email protected] for more info.


What are digital twins – and how do they help participating companies?

SO REAL’s patented, world-first digital twin tech gives businesses an exact replica (inside AND out) of their products, ready to use, in digital form. Digital twins enable companies to use AR, VR,or mixed reality to showcase or market products via apps, websites and other digital settings. Consumers can “try on” digital watches in brand or store apps, interact with items in VR games, or enjoy more immersive, realistic VFX in films.


Why does SO REAL’s machine learning require these items?

Pomegranates, pens, watches, hairdryers, smartphones. For machine learning, these are all the same. SO REAL’s automation will come to life when algorithms can read and access every single pomegranate shape, size, number of seeds etc. Same for watches – how many cogs? How much LCD? What’s the difference? Pens: Ballpoint? Fibre tip? Fountain? How many styles? SO REAL’s unique machine learning needs to feed its knowledge of the real world, by experiencing the vast array of items available.


Press Contacts:

Jackie Knivett

[email protected]


Lu Digweed

[email protected]


Sam Brace

[email protected]



Founded in Bern, Switzerland in 2019, SO REAL AG combines cross-industry convergence and radical innovation. From films to automotive, SO REAL brings disruptive problem-solving to emergent technology serving each market sector with pioneering foresight for future-proofing innovation. The team are market leaders and successful intrapreneurs in their own field of expertise by talking sensible solutions to leading-edge business.


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