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July 10, 2020
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Press Releases
  Kia Partners with Rogue’s League of Legends Championship Series Team
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04/03/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Berlin, Germany – April 3, 2020 – Kia has signed a groundbreaking partnership deal with Rogue's League of Legends European Championship team in Berlin, Germany. Now when they are battling in lanes and the jungle the team will be arriving in futuristic style with Kia’s latest technologically advanced vehicles.

Finn, Inspired, Larssen, Vander, and Hans sama will now have the speed and efficiency of Kia on their side.

"Thanks to the brilliant work of our parent company ReKTGlobal, we at Rogue couldn’t be more excited about our partnership with Kia. Kia with its history of supporting competitive League of Legends at the highest level as sponsor of the LEC is a fantastic fit for our brand. We look forward to presenting uniquely creative content for Kia utilizing what our brand stands for: connecting music icons with League of Legends superstars." - Anna Baumann, Managing Director, Rogue Sports Europe GmbH

Kia has had a unique relationship with esports in the past. With a huge passion for League of Legends, the carmaker is now a direct partner with Rogue’s top team. In addition Rogue will leverage their friendship with Grammy-Award-Winning partners Imagine Dragons as well as Steve Aoki and Nicky Romero for some musical talent and dedicated video content around the agreement with Kia.

The year-long partnership will be part of the League of Legends European Championship series. The team has plans for videos, Kia-branded events during LEC tournaments, and some surprises along the way.

 

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About ReKTGlobal

ReKTGlobal, Inc. is a global esports organization that bridges the gap between traditional sports and esports, providing solutions for the entire ecosystem. ReKTGlobal is the parent company of professional esports organization Rogue, with offices in Las Vegas and Berlin, and teams that participate in Rainbow Six: Siege, Fortnite, Smash, Apex Legends and Rocket League, as well as a franchise in Riot Games’ League of Legends European Championship (LEC). Since Rogue’s inception, it has become a globally recognized brand with over a dozen championship wins in multiple games.

ReKTGlobal also includes marketing services company Greenlit Content, leading fan engagement platform Fullcube, and Time Magazine’s Top 25 online Influencer DRLUPO. ReKTGlobal owns and operates both Rogue in the LEC and the London Royal Ravens in the Call of Duty 2020 franchise. Investors include Steve Aoki, Nicky Romero, Imagine Dragons, Tainy, Rudy Gobert, Taylor Fritz, Landon Collins and Nick Gross.

 

About Kia Motors

Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. About 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

 

For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.

 

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.