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Press Releases
  Nordic telecom company Telia and the game giant Riot Games to team up — League of Legends Nordics is here
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04/15/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Together with DreamHack and one of the largest game companies in the world Riot Games, Telia Company establishes League of Legends Nordics with national series and several international components. The extensive collaboration will kick off this summer, as the first Telia Esports Series games of League of Legends will be played in June 2020. 

 

Esports is growing fast globally and League of Legends, which is a multiplayer online battle arena video game, is the world's most watched esport. Telia Company is now teaming up with Riot Games, the company that created League of Legends, and DreamHack which is the largest gaming lifestyle festival, to create a Nordic League of Legends regional competition series.

 

“Esports is one of the fastest-growing sports in the world. Together with Riot Games, we want to make the Nordic countries a significant part of the global esports ecosystem and provide the players and viewers with world-class esports content and experiences. Only our imagination is the limit in our co-operation,” rejoices Telia Finland’s CEO Heli Partanen.

 

The co-operation with Riot Games makes it possible for Telia Esports Series to expand beyond Finland to Sweden, Norway and Denmark. All countries will have their own national leagues with gamecasts always done in the native languages of each country. The best two teams from the Telia-produced national leagues will progress to the Telia Masters tournament, from where the best teams will advance to the Northern League of Legends Championship (NLC). If successful, the teams can even play their way to the European league.

 

Riot Games already has League of Legends leagues in North America, Europe, China and Korea. The new Nordic series will be a part of a huge international gaming and League of Legends ecosystem.

 

The world’s most popular PC game

Dubbed the most popular PC game in the world, League of Legends is a so-called battle arena game, or MOBA, where two teams of five people face each other on the game arena. The goal is to destroy the opponent’s base while defending your team’s starting point. This autumn, League of Legends turned 10 years.

 

”The new competitive gaming ecosystem that we will create together with Telia and Dreamhack, will allow highly talented, competitive players from across the region to flourish on home soil. It will also create a pathway for amateur players to join the professional ranks and give League fans an opportunity to get behind the best players that the region has to offer, engaging with broadcasts and possible local events”, says Mo Fadl, Head of Publishing Nordics at Riot Games.

 

The first Telia Esports Series games of League of Legends will be played in June. Download the press kit here.

 

Further information:

 

Telia Finland, Communications

[email protected]

 

Mikko Kaarttinen

Business Manager, esports, Telia Finland

[email protected]

 

Telia Finland is a new generation telco, international and locally strong. We help to create new kinds of connections and want to make the daily life easier for you, your company and your community. Our long history in Finland goes back to 1855. We invest each year about EUR 200 million in connections in Finland and employ directly about 4,000 people and indirectly thousands of others.

We are part of the international Telia Company, which operates in 9 countries from Norway to Turkey. Our global connections enable us to provide you with the best services, wherever you are. At the end of 2018, about 4.3 million subscribers had chosen us as their operator. Join us at www.telia.fi.