Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 9, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Football Legend Diego Maradona is coming to the Blockchain
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

  • Blockchain fantasy football game Sorare inks deal with Argentinian club Gimnasia la Plata to issue officially licensed Ethereum-based collectibles.
  • As part of the partnership, Sorare will issue 111 digital collectibles of Diego Maradona on the Ethereum Blockchain: 1 unique, 10 super-rare and 100 rare coach cards
  • Managers on the Sorare platform will be able to trade Diego and use this new coach card in future iterations of the game


Paris & La Plata, May 21st, 2020 - Sorare​ is pleased to announce a licensing partnership with the football club Gimnasia la Plata. It is the first club from South America to license its players and coach rights to Sorare. Maradona and his team are joining players from renowned football clubs such as Juventus, Atlético Madrid, Spartak Moscow, Lyon, and Porto.


The launch of Gimnasia is a key step for Sorare to create a global fantasy experience where players can trade and play with football clubs from all around the world. Diego Maradona will be the first coach card issued on Sorare. The game has plans to make these cards particularly useful for managers that will add bonuses and unlock new features. For Gimnasia La Plata, this partnership is part of an initiative to promote the brand on new digital platforms, especially online games that are ever more relevant for football.


On Sorare, players and coaches are represented by limited edition digital collectibles: blockchain cards. Blockchain technology (Ethereum) is used to guarantee the authenticity, traceability, and digital scarcity of the collectibles. For every player and every season, Sorare issues one Unique player card, ten Super Rare player cards, 100 Rare player cards. These past weeks, some unique cards have been collected fo​    r more than $2,000. 


Every week, managers compose teams of 5 player cards to compete in different football divisions to earn prizes and unlock achievements. Managers get ranked based on the performance of their players on the pitch, and bonus points related to the power of their cards. The more skillful a manager is, the more rewards they can earn in the game.


Sorare leverages the power of digital collectibles in gaming, with the most well-known sport in the world to create a new way for soccer fans to engage with their favorite football players.

Nicolas Julia, CEO at Sorare, said:


“Gimnasia la Plata is one of the oldest football clubs in Argentina. We’re proud and excited to have them join as the first South American club on Sorare. Adding the Maradona coach card to Sorare will also enable new possibilities for the game. It’s a key step in our vision to create a global fantasy football game.” 


Noberto Gobbi, Marketing & Commercial Director at Gimnasia La Plata, explained:


The new digital tools represent not only a great opportunity for Gimansia to offer our fans new interaction possibilities, but also new sources of monetization. In this new scenario of sports marketing, being able to use them for the benefit of both the institution, our partners, and fans gives us a clear added value. That is why we are the first club in Latin America to be part of the Sorare community, joining the most important clubs in the world. Together we hope to generate new actions, bring entertaining options to our supporters, and continue to position ourselves as an innovative club in technological matters. 





Sorare: Brian O’Hagan, Head of Communication​

Email: [email protected]



Sorare is a global fantasy football game where managers can trade official digital collectibles, compose their teams and compete for prizes every week. Launched in March 2019, Sorare is on a mission to make crypto fun and accessible to all through fantasy football. Sorare’s game has attracted 10,000+ users with a monthly volume of $150,000 in April 2020. Based in Paris, Sorare is funded by Tier 1 VCs such as Seedcamp, ConsenSys, and Kima Ventures.


Website -  ​ Instagram -  ​ Twitter - ​ Discord




El Club de Gimnasia y Esgrima La Plata was created on the 3rd of January 1887 in the city of la Plata. The club plays in the Superliga, the first division of the Argentine football league system, and has finished 19th of the Superliga in 2020. The club is currently managed by Diego Maradona.  


Website - ​ Instagram - ​ Twitter - Youtube