Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 5, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  MY.GAMES Store to offer 90/10 revenue split to game developers
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

2 June 2020 - International gaming company MY.GAMES has announced a new commission plan for developers choosing to distribute their titles via the MY.GAMES Store platform. The new option offers a revenue split of 90/10, where 90% of the revenue goes to the developer and 10% to the platform.

The new revenue split applies to all purchases that have been made via the developer’s own advertising campaigns.   To qualify for the increased revenue, developers must first generate a trackable link through the “Developer Account” area on the MY.GAMES Store. The link can then be used in any advertising campaigns on platforms including Facebook, Google, streaming channels and blogs. Purchases that are then made using the link will automatically provide 90% of revenue to the developer. 

Through the “Developer Account” area, developers can also monitor all of their game’s important metrics including click-through-rates, registrations, paying users and returning user numbers. With this data, the developer can maximize the effectiveness of their ad campaigns, as well as accessing the higher revenue split. 

“This month marks the one year anniversary of MY.GAMES. We want to celebrate a fantastic first year by sharing our success with our developers,” said Rodion Kotelnikov, Head of MY.GAMES Store. “We will increase revenue share to all teams willing to promote their games on our platform. The metadata we provide will give them clear evidence of traffic generated by their marketing strategies.” 

MY.GAMES Store launched in beta in December 2019 providing a platform for all MY.GAMES titles including the hugely popular Conqueror’s Blade and Warface franchise. The marketplace continues to grow, offering more than 150 titles from over 50 studios and publishers. Since launch registered users have continuously grown, tripling in numbers during Q1 of 2020.

As well as the new commission for developer generated traffic, MY.GAMES Store is offering the standard 70/30 revenue split for earnings generated by the platform. This revenue is reinvested into new development of the platform and attracting new users through various activities.

“We have put our heart and soul into developing a smart publishing approach for MY.GAMES Store, with the goal of being the best platform for both developers and players around the world,” said Vasily Maguryan, MY.GAMES CEO. “Although MY.GAMES is a year old, our team has been in the games market for over 13 years. During this time, we have worked with hundreds of different companies and developers. This wealth of experience was essential for us when deciding what MY.GAMES Store should be like to become one of the most competitive platforms on the market.”


 MY.GAMES is an international gaming brand (part of Group) and a leading Eastern European online entertainment company. MY.GAMES is comprised of 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 60 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, Legend: Legacy of the Dragons, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Over 652 million players have registered within MY.GAMES titles. The company also develops its own media, operates the MY.GAMES Store platform, has a dedicated investment division (MRGV), supports gaming and esports services, and much more.