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September 19, 2020
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Press Releases
  Digital MOBILE PERSPECTIVES Event Provides Industry Insights on Scaling Mobile App Businesses post COVID-19
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07/09/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Madrid, Spain – 9 July 2020. Lab Cave today announced it will join Adjust and ironSource Aura to host a free online Mobile Perspectives event on 15 July, bringing together international industry experts to discuss how to scale a mobile app business post COVID-19. 

 

In next week’s free event, viewers will learn how some of the mobile industry’s premier companies are connecting with users and how they plan to adapt their marketing strategies, their engagement tactics and – perhaps most importantly – the measures they're taking to ensure users stay engaged post-pandemic.

 

The event starts at 1:00PM CEST (12:00PM BST, 7:00AM EDT) until 2:15PM CEST, beginning with Orange Product Manager Aitor Arguiñano’s talk on the key to personalization at scale in performance marketing, followed by the feature five-person panel on adapting to a post-COVID-19 world. 

 

“Here in Spain it’s a tradition to drink vermouth during the aperitivo – a chance to meet with friends, share stories and socialize” said Janette D’Alessio, Business Development Executive at Lab Cave. “We hope you’ll take an hour next Wednesday to pour your favorite vermouth and join us to hear from some of the world’s leading mobile growth experts discussing how to scale during the challenging times facing creators and marketers today.”

 

For more information on Mobile Perspectives: Vermouth Edition and to register for the event, click here.

 

Press Contact

Honest Public Relations

[email protected] 

 

About Lab Cave

Lab Cave is a 360 Mobile Growth Company that provides ASO, Ad Mediation, and Monetization Services for mobile Apps and Games externally, as well as for the games within their Publishing Division. Part of SunMedia Group, the largest Spanish digital advertising group offering Branding, Performance and Publishing services.

 

About Adjust

Adjust is a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company has 16 offices around the world. In total, more than 35,000 apps have implemented Adjust's solutions to secure their budgets and improve results.

 

About ironSource Aura

Aura is a platform which provides mobile network carriers with a smart, native and seamless way to deliver optimized device experiences for increased customer engagement. Aura’s technology is embedded on over 130M devices and is activated or shipped on more than 700K new devices daily, worldwide. Aura is a part of ironSource, founded in 2010.