Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 16, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Emojibles coming to PC, mobile & the blockchain
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

UK publisher Reality Gaming Group acquires official license to create tradable emojis and a companion game based on the vast JoyPixels emoji library


Fans will be able to collect and trade current and exclusive emojis – known as Emojibles – before facing off in head-to-head battles in the upcoming Emoji Clash game


FOR IMMEDIATE RELEASE: With World Emoji Day fast approaching on 17th July, Reality Gaming Group has announced an exclusive global license from JoyPixels to develop and publish groundbreaking tradable emoji icons and a companion game based on the amazing world of emojis.

Emojibles ( will enable emoji fans to collect their favourite icons for the first time, before adventuring through a game, Emoji Clash, and battling their friends in real-time contests.

Crucially, each emoji icon will be tokenized into a non-fungible token (NFT), secured and protected on the blockchain, which means there can be no copies or disputes about ownership.

The result is that Emojibles collectors will own truly unique digital items, which can be used in the Emoji Clash game or traded with other players.

Some Emojibles will be rarer than others, with exclusive Emojibles created just for the game itself and featuring their own unique powers and gameplay.

Emoji fans will be able to start buying Emojibles packs, each containing 10-20 Emojibles, as part of an exciting ‘pre-sale’ period from September 2020 - the drop rates of Epic, Legendary and Godlike emojis in these packs will be reduced drastically after the pre-sale, but they will still be earnable within the Emoji Clash game, though at a considerably slower rate.

Cosmetic Bitcoin, Ethereum, and Translucent skins will also be available for a large number of emojis, and once sold out they will never be available to purchase again unless traded in the Emojible dedicated online marketplace.

Finally, the companion Emojibles game, Emoji Clash, will be released for PC and mobile in 2021, allowing players to go head-to-head with their Emojibles.

The blockchain will unlock a $100 billion collectibles market for game creators and brands, with the volume of digital collectibles traded on the blockchain predicted to increase by some 1,000% in 2020.

UK-based publisher Reality Gaming Group’s Digital Asset Trading (DAT) Platform uses innovative blockchain technology to turn any IP into a rare and collectible digital asset that can be traded between fans using dedicated marketplaces.

Its debut title, mobile AR combat game Reality Clash, was released in 2019 and pushed the boundaries of what’s possible when AR, VR, geo-location and blockchain technology are combined.

Terri Leary, Operations Manager of Reality Gaming Group, said: “We are tremendously excited to be working with JoyPixels to bring to the huge global emoji fan community an exciting new digital experience. Emojibles are both functional and collectible, so fans can actually own a piece of the Emoji Clash game while they play.”

Rick Moby, CEO JoyPixels, added: “JoyPixels is mighty privileged to be partnering with Reality Gaming Group to bring an official emoji NFT featuring our exclusive artwork. Blockchain collectibles are just scratching the surface and we’ve been itching for the right opportunity to enter the space. The creative vision and highly regarded team behind RGG gives us the confidence that Emojibles will be a true winner that stands out from the crowd!”

Download Emojibles images here:

More information about Emojibles can be found here:

Social: TwitterTikTok | Facebook | Instagram | YouTube


Notes To Editors

About Reality Gaming Group

The Reality Gaming Group is the developer and publisher of mobile AR combat game Reality Clash, which was released in early-2019 and utilises exciting blockchain technology. It is also the creator of a ground-breaking Digital Asset Trading (DAT) Platform, which can be deployed across a huge range of content types. The Reality Gaming Group development team has more than 20 years’ experience across Mobile, PC, Console, AR and VR games platforms. For more information, visit:

About JoyPixels

JoyPixels is a full service emoji licensing company and member of the Unicode Consortium - the governing body of emoji worldwide. JoyPixels pioneered the very first open source emoji set in 2014, under its former brand EmojiOne. Its signature emoji font has recently launch its 6th generation emoji , titled JoyPixels 6.0. Among other assets, JoyPixels also maintains emoji apps and complimentary icon libraries. JoyPixels has established itself as a dominant emoji provider for digital platforms. For more information, visit:

Press Contacts

Stuart O’Brien – Mimram Media

[email protected]