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September 23, 2021
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Press Releases
  Atari Names Bluemouth Interactive as Australian Distribution Partner for Atari VCS Video Computer System
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08/14/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Melbourne/New York, (August 14, 2020)​ -​ ​Atari​® — one of the world’s most iconic consumer brands and interactive entertainment producers — today announced that it has signed a distribution agreement with ​Bluemouth Interactive​, a supplier of premium video game products, as part of its worldwide ​Atari VCS​ hardware launch strategy into the Australian & New Zealand market.

Atari® returns to the living room with the Atari VCS — a completely modern gaming and video computer system, blending the best of consoles and PCs to delight a whole new generation of gamers and creators.

The all-new Atari VCS home gaming and video computer system is a unique PC/console hybrid platform inspired by classic Atari consoles and contemporary gaming and multimedia PCs. Like the legendary Atari 2600 did in 1977, the new Atari VCS is set to invigorate the TV-centric gaming and home entertainment experience. Users will enjoy an ever-expanding Atari world of all-new games, classic and remastered favorites, streaming media, and personal apps. The Atari VCS is powered by an AMD Ryzen™ 1606G high-performance Accelerated Processing Unit (APU) with Zen-core and Radeon Vega Graphics, enabling gaming and video streaming up to 4K HDR at 60fps. 

Unlike other home game systems, owners can also install Windows or Linux operating systems via the unique Atari VCS “PC Mode” and use a mouse and keyboard to transform the Atari VCS into an expandable PC to enjoy more of their favorite games and applications. The Atari VCS combines the best of consoles and PC into one ultra-versatile device.

"We are delighted to announce our new partnership with Bluemouth Interactive to bring the Atari VCS overseas to Australia and New Zealand," said Atari CEO Frédéric Chesnais.

"Bluemouth Interactive is an experienced distributor of video games, accessories, and gaming hardware, making them the ideal partner to help Atari launch its first new home gaming system in decades."

David Provan, Managing Director of Bluemouth says, 

“Working with the Atari team and being given the responsibility to drive this exciting new piece of the iconic Atari brand in this territory is both a privilege and an honour for me personally and professionally. One of the most recognisable and authentic brands not just in gaming but as a lifestyle brand itself, the Atari VCS will honour its past but will be ready for the future. 

At a time when we are all looking for fresh and innovative ways to consume various forms of content (both new and old), the VCS combines nearly 50 years of entertainment into one stylish creation, opening up our lounge rooms to near infinite content possibilities from one device. 

Its form and function is unapologetically different, as Atari fans want it to be. Being a PC/Console hybrid device allows for a stylish yet minimalistic icon to grace our lounge rooms, whilst offering the power, openness, and upgradeability that typically only comes with a big ugly PC. That for me is its ‘X Factor’, and for that I’m very excited!” 

Bluemouth Interactive will commence full distribution of the Atari® VCS Console and peripherals range effective immediately.

Scheduled to launch in November 2020, the Atari VCS lineup of video computer systems, bundles, and peripherals are available now for preorder at EB Games, JB HiFi, The Gamesmen, Catch.com.au, Mightape.co.nz, and ​Atarivcs.com.au​  The Atari VCS 800 (8GB) Onyx Base system will retail for just AU$699.95 (NZ$749.95), while Atari VCS 800 “All-In” system bundles include the Atari VCS Classic Joystick (available separately for AU$109.95 (NZ$129.95) and Atari VCS Modern Controller (AU$109.95 (NZ$129.95) all for AU$849.95 (NZ$899.95) combined. The Atari VCS Classic Joystick and Modern Controllers were created in partnership with PowerA. 

For more information about the Atari® VCS launch into Australia & New Zealand, or its product range, please contact Bluemouth’s General Manager Mark Duggan on (03) 9867-2666

 

###

 

A press kit with Atari VCS assets, screenshots, and logos is available here:  Atari VCS Press Kit​ .

 

Fans can follow the official Atari VCS accounts on ​Facebook​, ​Twitter​, and ​Instagram​.

 

To stay up-to-date on all things Atari and retro-pop-culture, follow on ​ Faceboo​            k,​ ​ Twitte​         r, and​  Instagram​.

Additional Links:

Atari Website: ​ https://www.atari.com 

Atari VCS Website:​ ​https://atarivcs.com 

Atari VCS Australia:​ ​https://atarivcs.com.au  

Bluemouth Website:​ ​www.bluemouth.com

Bluemouth Twitter:​ https://twitter.com/BluemouthInt

Bluemouth Facebook:​ ​https://www.facebook.com/BluemouthInteractive/

Bluemouth Instagram: ​https://www.instagram.com/bluemouthinteractive/

About Bluemouth Interactive

Established in 2003, Bluemouth Interactive is a leading independent supplier of video game, mobile phone and audio accessories in Australia and New Zealand.  Bluemouth’s award winning product portfolio and distribution capability have positioned the business at the leading edge of entertainment distribution.  Bluemouth’s Management team is comprised of entertainment industry professionals who have previously held senior roles at leading public listed entertainment companies including Disney and Take-Two.  Bluemouth’s insistence on genuine partnership and market development ensures that Bluemouth Interactive remains the trusted business partner of choice for video game products in Australia and New Zealand.

 

About Atari®

Atari is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at ​ w​ ww.Atari.com.​

 

© 2020 Atari VCS, LLC. All rights reserved. ©2020 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.

 

PRESS CONTACT

 

For Atari:

UberStrategist Inc.

Mario R. Kroll and CJ Melendez [email protected]

1-646-844-8983

 

For Bluemouth Interactive: Mark Duggan, General Manager [email protected]

(03) 9867-2666