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November 24, 2020
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Press Releases
  Gamezop Raises $4.3 Million Series A Led by BITKRAFT Ventures
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08/27/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Under embargo until Wednesday, August 26 at 4:00PM PST 

 

GURUGRAM, India -- August 26, 2020 -- Gamezop, a multi-game platform that licenses  HTML5 games from top developers and seamlessly embeds them inside some of the world’s most popular apps, today announced a $4.3 million Series A financing round. The round was led by BITKRAFT Ventures and included participation from Velo Partners, FJ Labs, and Survam Partners. Gamezop has established itself in India with 34 million monthly active users and will use the investment to expand into Southeast Asia and Latin America, in addition to introducing more skill-based, real money (rather than virtual currency) gaming formats.

 

Founded in 2016 by siblings Yashash and Gaurav Agarwal, Gamezop has been profitable since 2017. Gamezop removes the friction of installing game apps by embedding hyper-casual games inside 1,600 popular apps including Samsung My Galaxy, India Today, Firefox, Xiaomi Pay, and MX Player, enabling users of these apps to play games casually or competitively for cash.  

 

The apps that partner with Gamezop not only see time spent by users increase by 40% on average, but they also benefit from a 50% revenue split with the company. In addition to Gamezop’s free-to-play casual gaming format, the multi-game platform has introduced a popular esports format where users compete on skill-based games and win cash prizes directly from their mobile devices without having to install individual games. 

“Hyper-casual games are quickly becoming mobile gaming’s most popular genre and with Gamezop, non-gaming apps and websites can seamlessly integrate games within 30 minutes, resulting in increased engagement and revenue almost instantly,” commented Gamezop CEO and Co-Founder, Yashash Agarwal. “BITKRAFT Ventures is the clear thought leader when it comes to esports, gaming, and immersive entertainment. They were at the top of our list when we began to look for investment partners to help us grow the business.”

 

We are excited to partner with a team that has successfully solved the distribution problem when it comes to HTML5-based gaming. The fact that an astounding 97% of smartphone users in India have at least two Gamezop integrated apps on their phone is a testament to this,” said BITKRAFT Founding General Partner, Malte Barth. “With Gamezop, you can play hundreds of games, competitively or casually, without installing a single app, creating a seamless gaming experience. Real-money gaming in India is expected to reach a valuation of $1.7 billion by 2022 and Gamezop is poised to become a major player in the space.”

 

About Gamezop

 

Gamezop is a multi-game platform based in India and the pioneer of HTML5 based esports on mobile. Gamezop publishes its games inside non-gaming apps and websites to increase their engagement. Over 34 million users play Gamezop games every month within 1,600 apps and websites. Gamezop's focus is to eradicate the friction of installing apps to play games. The company offers a free-to-play as well as a real money based esports product for the end-users. (business.gamezop.com)

 

About BITKRAFT Ventures

 

An early and mid-stage investor focused on the esports sector, BITKRAFT discovers, supports, and scales esports startups globally along with the industry’s most influential companies. 

 

BITKRAFT Ventures was founded in 2017 by esports legend, Jens Hilgers. Hilgers previously founded ESL and served as CEO before selling the majority stake to MTG in 2015. In addition to serving as Managing Partner at BITKRAFT, Jens is the Co-Founder and Chairman of G2 Esports, and the Managing Director of BAYES Holding (formerly DOJO Madness).

 

BITKRAFT’s team is located in Berlin, Los Angeles, San Francisco, New York and London covering videogames and esports investments not only digitally but in the most relevant and busy metropoles for digital entertainment in the Western world.