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October 29, 2020
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  BIBORG and UBISOFT LAUNCH SquadFinder, THE COMMUNITY SERVICE THAT ALLOWS YOU TO CREATE THE PERFECT TEAM TO PLAY TOM CLANCY’S RAINBOW SIX ® SIEGE
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09/10/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

SquadFinder is available on https://rainbow6.com/squadfinder

Paris, 10th of September 2020 – Biborg is pleased to announce the launch of SquadFinder, a new community tool developed in collaboration with Ubisoft for its game, Tom Clancy’s Rainbow Six Siege.  

SquadFinder is an innovative community tool for players to find suitable teammates in order to create their own teams online. The service was designed based on the game database and each player’s habits so SquadFinder instantly suggests the players who best match their profile. By sending and accepting invites, players add teammates as friends in the game, schedule their sessions and start playing!

Discover the video launch here

How does SquadFinder work?

It’s quick and easy! The player who wants to create their team connects to their Ubi Connect account then accesses the following link, https://rainbow6.com/squadfinder. They then create their profile according to their data and playing habits, before configuring a request according to their gaming sessions, language, style of play and preferred game modes. All they have to do is define their weekly availability, access the profiles of the corresponding players and accept or reject their requests. When two players have accepted each other, the player needs to go to the 'Mates' section to invite the other player to play on PSN, Xbox or UPlay. 

“Based on Rainbow Six Siege data and user constraints, we have developed an intelligent algorithm able to match the player’s state of mind in order to offer them the ideal game partners suited to their level and expectations. It is an extensive business and technical challenge that involves a vast ecosystem of services at Ubisoft. We are greatly thankful for Ubisoft’s availability and responsiveness despite the current health crisis” states Mickaël Mouillé, CTO at Biborg.

A little bonus: players can broaden their request via Twitter by inviting their followers to join SquadFinder “I’m looking for players in Quick Match mode on Rainbow Six Siege on PC! Log on to the following link in order to find me https://rainbow6.com/squadfinder.  #R6S #SquadFinder"

With over 60 million registered players in Tom Clancy’s Rainbow Six Siege, Ubisoft wanted to help them form teams in an easier way. The company came up with the idea for an online tool that would help these players find teammates that perfectly match with their playing habits and called upon Biborg to develop this solution.

Tom Clancy’s Rainbow Six Siege is first and foremost a team game and we found that structured teams were stronger in the game and players in teams were more involved. Beyond the level-based game matchmaking, we wanted to create a more precise matchmaking service and promote exchange and discussion between players so that everyone can find their ideal team”, stated Cedrick Delmas, Senior Marketing Director at Ubisoft. “Thanks to the new SquadFinder service and to the work carried out by collaborating with Biborg, we continue to improve the gaming experience for our 60 million players”. 

Ubisoft and Biborg collaborated on the design and production of the product through a user testing process. They ran a closed beta for three weeks with a select group of users, which helped to improve this first version. Over time, SquadFinder will be optimised and updated based on user feedback. 

Squadfinder is available here : https://rainbow6.com/squadfinder

// Contacts //

Ak&Co Pr Agency

Anne-Karine Denoble 

[email protected]

Biborg is a leading independent full-service agency and proud partners of some of the world’s biggest gaming and entertainment brands. With more than 10 years of expertise, Biborg goes beyond your brief to design the most spot-on strategies and craft the most beautiful creatives as instant invitations to connect your brand with its audience. Based in Europe (Paris, London, Nantes, Lyon) Biborg has been in the market for the past 10 years and has worked on successful European and worldwide product, game and service launches with clients like Bandai Namco Entertainment, Capcom, CD Projekt, Creative Assembly, Facebook, Google, Netflix, PlayStation, Quantic Dream, Riot Games, Sega, Ubisoft, Warner Bros and Wargaming. Bound by an oath of passion, a constant drive for innovation and relentless creativity, Biborg dare to try things that will elevate and amplify your brand voice.

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2019–20 fiscal year, Ubisoft generated net bookings of €1,534 million.

© 2020 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the US and/or other countries.

Ak&Co Pr Agency - Paris France