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December 1, 2020
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Press Releases
  NETMARBLE TO CREATE NEW GAMING EXPERIENCE IN PARTNERSHIP WITH NBA AND NBPA
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10/27/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LOS ANGELES – October 27, 2020 -  Netmarble US, Inc., the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) announced today that they have officially partnered to create an all-new, original mobile game featuring star NBA athletes, impressive visuals, and approachable gameplay.

 

“We could not be more thrilled to partner with such esteemed organizations as the NBA and NBPA for our first Western-developed game. While we worked with our team at headquarters on many games, this has been a major company goal for us from the start,” said Simon Sim, President of Netmarble US, Inc. “The NBA has a tremendous legacy and legion of fans, and we’re excited to take the court with them to create a game that will be fun for NBA fans and gamers alike.”

 

Netmarble US, Inc. is teaming up with the independent video game developer Kung Fu Factory on the upcoming title, which is currently in active development. As the Western-based subsidiary of the global mobile game company Netmarble Corp., the game will be the first publishing project for Netmarble US, Inc. where development, marketing, and publishing are all being handled entirely within Western regions.

 

More details on the partnership, and the upcoming video game release, will be revealed at a later date. Please follow Netmarble US, Inc.’s official LinkedIn, Facebook, and Twitter, pages for more information

 

# # #

 

About Netmarble US

 

Netmarble US, Inc. is a subsidiary of Netmarble Corp. established in 2012 as part of the company’s commitment to Western expansion. Netmarble US, Inc. has extended the global audience for Netmarble’s innovative mobile games including MARVEL Future Fight, Lineage 2: Revolution, The Seven Deadly Sins: Grand Cross, and BTS WORLD by bringing these titles to players across North America, Europe and Latin America. Netmarble US, Inc. strives to entertain audiences around the world with a variety of games based on its powerful franchises, collaborations with IP holders worldwide, and new and future relationships with start-up and independent Western developers. More information can be found on the official website.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women's National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

 

About the National Basketball Players Association

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

 

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

 

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.

Netmarble US PR

Chastity Irizarry

[email protected]

 

Rogers & Cowan (for Netmarble US)

Joseph Schneider / Steven Kunz

[email protected]