Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 15, 2021
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Press Releases
  Tappx Bolsters Team by 60% since March 2020
  Share on Twitter RSS
 
 
12/04/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Barcelona, Spain - 4th December 2020 - Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT and desktop, reveals a 60% workforce size increase since March 2020, driven by a 479% YTD performance division growth, new clients and direct publishers, and technology development.

 

There have been 17 new hires and six promotions at Tappx since March 2020, the most recent of which include:

 

Aitor Ruiz Fernández was promoted to Director of SSP Operations from Head of Programmatic Demand in August  2020. In this lead SSP departmental role, Aitor’s goal is to maximise revenue whilst ensuring best-in-class customer service quality for publishers and advertisers alike.
 

 

Ricardo Guimaraes joined as Demand Business Developer in December 2020, having previously worked at AT&T’s advertising company, Xandr. At Tappx, his role focuses on expanding Tappx’ USA market share.
 

 

Claudia Michaelsson joined as Senior Supply Manager in October 2020, and Vikramaditya Singh joined in August 2020 as Performance Growth Manager. Both Claudia and Vikramaditya previously worked at Billy Mobile in Barcelona. Vikramaditya's new Tappx role will focus on diversifying and increasing the number of revenue sources from mobile content areas, and together with Claudia, will help to onboard, integrate and configure new publishers and live media sources.
 

 

Daniel Reina, CEO at Tappx, commented:

 

“Tappx is delighted that its business model, consultative service and proprietary technologies have been in steady demand since the start of the coronavirus pandemic. Tappx has evolved to become a truly agile and virtual organisation that is 100% scalable to meet new demand. The appointment of Patricia Iglesias in April 2020, our new HR lead, has been instrumental in laying the foundations for the future growth, not just for our technology, but importantly for our talent and the consultancy which our clients receive.”


Top left: Aitor Ruiz Fernández, Director of SSP Operations

Top right: Ricardo Guimaraes, Demand Business Developer

Lower left: Claudia Michaelsson, Senior Supply Manager

Lower right: Vikramaditya Singh, Performance Growth Manager


- ends -


For further info, interviews and exclusive content contact: 

Rana Rahman

Raptor PR

[email protected]


About Tappx

Tappx is a fast-growth AdTech company that delivers digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop. Tappx’ proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference - technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 20 billion ad requests per month worldwide. 


Tappx has headlined across numerous high profile competitive growth rankings. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. In 2017, Tappx featured in the Red Herring Top 100 Europe ranking. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO).