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March 5, 2021
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Press Releases
  PUBG MOBILE ANNOUNCES AN EXCLUSIVE COLLABORATION WITH RICH BRIAN
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12/08/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

December 8, 2020 – Previously enlivening the stages of the PUBG MOBILE Pro League (PMPL) South East Asia (SEA) Finals Season 2 tournament as guest star, PUBG MOBILE is back with a surprise and officially announced an in-game collaboration with rapper, producer, singer and songwriter Rich Brian.

With high interest from young people toward music, fashion and entertainment, PUBG MOBILE aims to be involved in more and more players and communities‘ favorite fields. The selection of Rich Brian, also considering his music style that perfectly matches the battle royale sensation in PUBG MOBILE, offering a sick beat and high adrenaline. As his first time and new experience collaborating with a game, Brian expresses his excitement becoming part of the largest mobile gaming community in the world.

This tribute is the continuation of PUBG MOBILE collaboration with Brian, after the success of his performance that brought immersive enjoyment to players and lit up the PMPL SEA Finals Season 2 competition last October. Participating in a show match, our internationally renowned rapper from Indonesia experienced the major breakthrough in the technology of esports events from PUBG MOBILE which implemented a super first-class Virtual Reality technology, providing an online VR Studio using 720 degree shooting and a virtual MC.

Beginning this December, the Rich Brian exclusive voice pack has arrived to accompany players on the battle ground in version 1.1 of PUBG MOBILE. Furthermore, the music video collaboration between Rich Brian and PUBG MOBILE will also be launch on DOUBLE HAPPINESS: Winter Wonder Festival, an online live music event by 88Rising music label that present a lineup performance of well-known musician, from number of artist under 88Rising, K-Pop artists and more famous Indonesian musicians.
 
PUBG MOBILE is available to download for free on the App Store and Google Play
 
ABOUT PUBG MOBILE
PUBG MOBILE is based on PLAYERUNKNOWN’S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
 
Visit the official PUBG MOBILE accounts on Facebook, Twitter and YouTube for more information.

ABOUT RICH BRIAN
The first Asian musical artist to reach #1 on iTunes’ Hip Hop charts, Indonesian rapper, singer, songwriter and record producer, Brian Imanuel Soewarno, better known as Rich Brian, has blazed into the forefront of a movement that’s diversifying and transforming hip-hop culture.  One of the leading figures of Asian rap, with more than 3.2 million followers on Instagram alone and over 1.7B streams globally, Brian continues to earn broad audiences and critical kudos.  Billboard called him a “rap wunderkind,” the L.A. Times praised him as “a phenom… a gifted MC and producer [with an] introspective, authoritative voice,” and Rolling Stone tagged him on its “25 Under 25” list.
 
The 21-year-old, whose singles regularly feature guest artists like Ghostface Killah, 21 Savage and Offset, performs to sold-out shows across North America, Europe and Asia, and festivals including Bonnaroo and Rolling Loud (he’s slated to perform next at the postponed Coachella). Proud of being an Asian artist, still a commodity in short supply, Brian is blazing a path for himself and innumerable others.
 
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Media Contacts:
Gerard Bahri/Johner Riehl
Wonacott Communications for Tencent Games
[email protected]