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June 23, 2021
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Press Releases
  Gameloft for brands and Lamborghini Partner to Bring Lamborghini Essenza SCV12 Challenge to Players Worldwide in Asphalt 9: Legends ESL Event
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05/09/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Kicking Off on May 13, Players Worldwide Will Compete in Supercar-Exclusive Tournaments in Asphalt 9: Legends or Placement in Grand Finals in September, Winners to Receive Prizes from Lamborghini
 
Paris, France, May 7, 2021 – Gameloft for brands, leader in the creation of gaming and gamified experiences for brands, in partnership with Lamborghini, and ESL Italy, is thrilled to announce the first Lamborghini Mobile esports competition for Asphalt 9: Legends, the latest game in the Asphalt racing franchise, which recently crossed the 1 billion download mark across the series.
 
Starting from May 13, gamers from all over the world will be able to participate with their Essenza SCV12 in the first “Lamborghini Essenza SCV12 Challenge”, with a round of three qualifiers, one playoff and a big final broadcasted on September 18th. This esports challenge offers to players the opportunity to win fantastic Lamborghini prizes and experience the super limited edition hypercar Lamborghini Essenza SCV12, the most powerful naturally aspirated 12-cylinder ever, capable of outputting over 830 hp, developed by Lamborghini Squadra Corse and designed by Lamborghini Centro Stile. Only forty of these supercars were ever manufactured, making this a very special experience in Asphalt 9: Legends.

"We’re thrilled to partner with Lamborghini to welcome the Lamborghini Essenza SCV12 Challenge in Asphalt 9 Legends” said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft. "Through this innovative partnership in the biggest mobile racing game franchise, Gameloft for brands creates meaningful connections between the brand and players by bringing an engaging experience to the Asphalt 9: legends audience”
 
More information about the Lamborghini Essenza SCV12 Challenge can be found here.
 
Screenshots of the Lamborghini Essenza SCV12 in Asphalt 9: Legends can be found here.
 
A trailer for this event can be seen here: https://www.youtube.com/watch?v=WFwyaezUMWw
 
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About Gameloft for brands
With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.
 
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