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June 22, 2021
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Press Releases
  Trixie Mattel and Azerion to Celebrate Pride Month with Virtual Performance June 4th on Hotel Hideaway
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
HELSINKI, Finland — June 3rd, 2021 — Azerion, the leading pan-European digital gaming and monetisation company, announces today that it will be hosting in Hotel Hideaway, a 3D social virtual community, an upcoming performance by renowned American singer, actor, and drag queen Trixie Mattel. The free event will take place virtually in Hotel Hideaway on June 4, which aligns with LGBTQIA+ Pride Month, celebrated with events and parades throughout the month of June in the US. Hotel Hideaway is operated by Finnish gaming company Sulake, which was fully acquired by media company Azerion earlier this year.

Check out the Trixie Mattel PROMO trailer:
Valtteri Karu, CEO of Sulake said: “Our priority is to make Hotel Hideaway an inclusive space for our diverse community. We want to celebrate our LGBTQIA+ community, and so we couldn't be more thrilled to have renowned drag artist Trixie Mattel join us for a special performance during Pride Month to delight and entertain our global community.”
Trixie Mattel said: “One of my passions is gaming and engaging with fellow gamers online, so I was excited to collaborate with Hotel Hideaway for this opportunity to perform and connect with its community.”
“We’re pumped to be partnering with an icon like Trixie to give visibility to all communities in our games and inspire players to show their pride support. At Azerion one of our biggest strengths is our diversity. We are proud to show our solidarity with the LGBTQIA+ community in celebration of Pride Month,” says Jurriaan van Teunenbroek, VP Games and Content at Azerion.

On June 5, beginning at 10am CET and later at 6pm CET, Trixie Mattel will be performing standup comedy in addition to a musical performance for free to audiences in Hotel Hideaway, followed by a Meet & Greet and live Q&A with Trixie Mattel on the Hotel Hideaway Youtube channel.

Recently, Hotel Hideaway held several virtual concerts for its community, including performances from artists Cookiee Kawaii, DJ Luuk van Dijk, DJ Mark Sixma and Sidney Samson that altogether drew close to 300,000 concert-goers who viewed and danced through the 30-minute performances, and purchased concert merchandise, including clothing featuring the headlining artists’ brand. To cover all major time zones, Hotel Hideaway arranged these events during a 24-hour period. Additionally, Hotel Hideaway plans to announce more upcoming virtual events soon.

Join Hotel Hideaway by downloading the app:

App Store:
Google Play:

Visit Trixie Mattel's website:

Follow Hotel Hideaway:

Instagram: @hideaway_official/
Twitter: @HotelHideaway 

About Hotel Hideaway
With over 15 million downloads, Azerion’s Hotel Hideaway is a 3D social virtual community full of opportunities to meet new people and make new friends. The Hotel is a lively and vibrant world full to the brim with social adventures and fun activities! Dress to impress and stand out from the crowd with an abundance of stylish clothing, items and accessories. Customise your room with a variety of furniture items and decorations. Learn secret gestures and dance moves - and then party into the early hours inside unique public rooms. No matter what you like to spend your time doing, Hotel Hideaway is the place to be. There’s oodles of fun to be had and secrets to discover, so jump in and make sure the other guests recognise your name!
About Trixie Mattel
Trixie Mattel is the stage name of Brian Michael Firkus, an American singer, actor, drag queen and recognized “Skinny Legend.” Trixie is the winner of “RuPaul’s Drag Race All Stars” season 3 (originally competing on season 7). He is also a Billboard Heatseekers #1 charting recording artist (One Stone, 2018), a wildly successful touring act, and one half of a comic duo with Katya on YouTube (“UNHhhh” & Netflix's "I Like To Watch").

In 2019, Trixie worked the festival circuit as the subject of a bio documentary, “Trixie Mattel: Moving Parts,” (now on Netflix) and debuted his cosmetics company Trixie Cosmetics, a booming cruelty-free beauty company creating pro-level makeup in toy-like packaging. He also released his first standup special, “Skinny Legend” for Viacom and OUTtv.

2020 found Trixie releasing his third album ‘Barbara’ to acclaim from Rolling Stone, Billboard, People, Entertainment Weekly, NPR, Vanity Fair, GQ, Esquire and more. He also released a New York Times best-selling book with Katya called “Trixie and Katya's Guide to Modern Womanhood” and started a podcast called “The Bald And The Beautiful,” which consistently ranks among the most streamed podcasts in the US and abroad. Trixie also boasts more than 2 million subscribers to his Youtube channel, Trixie Cosmetics TV, where he continues to release new videos weekly.

Trixie most recently dropped the ‘Full Coverage - Vol. 1’ EP which includes a critically acclaimed cover of “Jackson” featuring Orville Peck, applauded by Billboard, Rolling Stone, MTV, Entertainment Tonight, Consequence of Sound, and more.