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October 19, 2021
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Press Releases
  Left to Survive Arrives on AppGallery with Massive Promotion Following Huawei Partnership
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06/17/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

As part of its ongoing commitment to bring quality games to its users, Huawei has partnered with the top Russian gaming publisher MY.GAMES and its Whalekit Studio to bring their zombie shooting game Left to Survive to AppGallery.
 
In the lead up to launch, MY.GAMES worked closely with Huawei. AppGallery not only provided strong technical support for the implementation of Huawei Mobile Services (HMS) Core within the game, but also leveraged its extensive marketing resources for the launch promotion.
 
Boasting a multitude of modes and features, Left to Survive offers players countless hours of exciting gameplay. Whether through its compelling Campaign mode, or the action-packed Base Raiding and PvP Matches modes, AppGallery players will be able to push their reaction skills to the limit.
 
Left to Survive is more than a mindless shooter, interweaving deep strategic mechanics into the core gameplay. There are countless characters and gears, each with their unique set of skills, for AppGallery users to choose and upgrade further. This allows players to come up with their own strategies on how they want to approach each level.
 
In addition, MY.GAMES is offering Huawei players exclusive promotions and a gift package worth up to US$ 25 containing in-game currency and boosts, further adding value to AppGallery gamers. From 15 June, Left to Survive gamers can automatically redeem the gift in-game after the installation, using it to take their gameplay to the next level. They can also enjoy their first season pass and certain in-app purchases at a highly discounted rate to help them gain an invaluable edge over their competitors.
 
“MY.GAMES is thrilled to onboard AppGallery. We are confident that Left to Survive will impress AppGallery users from all around the world through its exciting fast-paced gameplay,” said Vasiliy Meshkoy, Lead Producer at Whalekit “Throughout the entire onboarding process, we were deeply impressed by AppGallery’s commitment and technical expertise. We are hoping that the relationship between the two companies extend beyond Left to Survive, and that we will be able to bring more titles onboard the platform.”
 
Huawei empowers MY.GAMES to take gameplay experience to the next level
 
As one of the fastest-growing global app marketplaces, AppGallery is committed to the business success of all its partners. The platform offers unwavering support to developers across all areas, including monetisation operations.
 
Developers from the two companies also worked closely to integrate the HUAWEI In-App Purchase (IAP) kit and HUAWEI Ads kit from the HMS Core, a rich array of open device and cloud capabilities developed by Huawei.
 
MY.GAMES integrated the IAP kit to facilitate a seamless and secure in-app payment experience, allowing Huawei gamers to elevate their gameplay experience with the peace of mind they deserve. Similarly, Ads kit empower MY.GAMES to deliver personalized campaigns or commercial ads to their players, expanding their horizon to other great content all while enjoying Left to Survive to the fullest.
Left to Survive is now available for download on AppGallery.
 
– End –
 
Left to Survive detailed regional promotions is as follows:
Huawei Exclusive Promotions

  1. Global Users: AppGallery users globally will be able to redeem an exclusive gift package worth US$ 25 which provides them with 100 gold and 50 boosters. It will be redeemable through AppGallery via Gift Centre after installation.
  2. European Users: Between 17th June and 1st July, AppGallery players in Europe will be able to redeem additional coupons offers for in-app purchases at a highly discounted rate, with one week validity from the date of redemption. It includes:
    1.  1x 2€ coupon for any in-app purchases over 4€
    2.  1x 4€ coupon for the purchase of Battle Pass
  3. Russian Users: Between 17th June and 1st July, AppGallery players in Russia will be able to redeem additional coupons offers certain in-app purchases at a highly discounted rate, with one week validity from the date of redemption. It includes:
    1. 1x ₽80 coupon for any in-app purchases over ₽89
    2. 2x ₽150 coupons for any in-app purchases over ₽219
    3. 2x ₽190 coupons for any in-app purchases over ₽370
    4. 1x ₽417 coupon for the purchase of Battle Pass
    5. 1x ₽680 coupon for the purchase of Battle Pass Plus

 
About AppGallery – Top 3 Global App Marketplace
AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows Apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N”strategy at Huawei.
 
With the AppGallery, our vision is to make it an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protect users’ privacy and security while providing them with a unique and smart experience. Being one of the top three app marketplaces globally, AppGallery offers a wide variety of global and local Apps across 18 categories including navigation & transport, news, social media, and more. AppGallery is available in more than 170 countries and regions with over 540 million monthly active users globally. Huawei partnered with 2.7 million developers across the globe, and in 2020 the total downloads from AppGallery reached 384.4 billion.