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July 26, 2021
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Press Releases
  Majority of German games companies are actively committed to environmental and climate protection
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06/22/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

 
• About 80 per cent of German games companies place importance on protection of the climate and environment
• game becomes associate member of Playing for the Planet Alliance
• game association office works climate-neutrally

 
Berlin, 22 June 2021 – Environmental and climate protection play an important role in the games industry in Germany, as shown by the results of a current survey by game – the German Games Industry Association, which were presented today at the association’s general meeting. About 80 per cent of the games companies surveyed indicated that they place importance on protection of the environment and climate. Along with developers and publishers, these companies include many other actors in the games industry such as esports event organisers, educational establishments and service providers.


Currently, 76 per cent of games industry companies are involved in projects to promote more sustainable business practices – for example, the reduction of energy consumption for power and heating, the use of green electricity and the separation of waste, among many further measures. Companies organise their ecological efforts in wide-ranging ways. Some designate small internal ‘green teams’ to develop and implement their environmental and climate protection measures, whereas others leave these measures directly in the hands of company management.


‘The games industry is aware of the enormous societal challenge posed by climate change, and we’re working in various ways to contribute to fighting its effects,’ says Felix Falk, Managing Director of game. ‘This extends from more sustainable business practices in game development, to eco-friendly packaging concepts, to raising sensitivity for environmental and climate protection by making them themes in the games themselves. For game as an association, environmental and climate protection is a special concern. For this reason, we have thoroughly examined and optimised our work processes so that the association office is now working climate-neutrally itself. Sustainability and environmental protection are decisive issues for society as a whole, and we in the games industry are determined to make our contribution, now and in the future, through further projects and ideas.’

 
game joins Playing for the Planet Alliance
 
The game association has joined the Playing for the Planet Alliance as an associate member in order to further strengthen its public stance on environmental and climate protection. With its Letter of Commitment game commits itself among other things to measure its environmental impact on a yearly basis, to implement measures that will allow game to reach full climate neutrality in 2021, which has already been achieved, or to help members and games businesses understand how they can reduce their impact on the environment.
 
The Playing for the Planet Alliance was launched by a group of the world’s largest games companies in September 2019 during the UN Climate Summit and made possible by the UN Environment Programme. To become a member of the alliance, the applicant must commit itself to various initiatives ranging from CO2 reduction to reforestation projects and the avoidance of plastic.
 
For further information on the Playing for the Planet Alliance, please go to https://playing4theplanet.org/
 
An overview of the climate-neutral work practices of game can be found here.

 
About the survey data
 
The members of game – the German Games Industry Association are surveyed for game’s industry barometer. Our 330-plus members include game developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers.

 
game – the German Games Industry Association
 
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

 
Press contact:

 
Martin Puppe
game – the German Games Industry Association
www.game.de


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