Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 25, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Get Smart About P.L.A.Y. – children across the UK to be taught about responsible video game play in the classroom
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

21 July 2021

Children across the county are set to be taught about safe, responsible and healthy video game play through new lesson plans designed in conjunction with the UK video games industry.


From today, teachers will be able to download resources suitable for secondary age children that help teach students about: 


  • The different types of in game purchases in video games. 

  • How to manage spend in games, with the help of broader financial literacy advice. 

  • Understanding the PEGI age rating system, including its age ratings and content descriptors. 

  • Learning how to manage time in game to ensure play is healthy. 

  • Resilience skills to help them navigate the online world. 


The plans have been developed by Digital Schoolhouse in collaboration with as part of the Get Smart About P.L.A.Y. campaign.

The resources will be distributed directly through the Digital Schoolhouse network, helping over 3,000 teachers provide advice on safe and sensible play to tens of thousands of pupils. 

They are also freely available for download online, allowing any teacher across the country to use them in their classroom in the next academic year.

Rio Ferdinand supported the launch of Get Smart About P.L.A.Y. in January 2020


“We know that video games are a hugely positive part of children’s lives, but we also know that students want support when it comes to navigating the challenges around play”, said Shahneila Saeed, Programme Director for Digital Schoolhouse. “These new resources are there to help teachers engage with children on one of their major passions, while also helping them to feel safe, confident and in control.”

“We launched the Get Smart About P.L.A.Y. campaign to help give parents and carers practical advice on managing play in their homes in the way that works for them”, said Dr Jo Twist OBE, CEO of Ukie. “These resources are designed to help children understand topics like in game spend and age ratings too, ensuring they can feel informed and empowered when they play or when having conversations about games at home."

The lesson plans are available to download for free now. They can be accessed at  

--- Release Ends ---

About Ukie (The Association of UK Interactive Entertainment)

Ukie is a not for profit trade body that represents the UK games and interactive entertainment industry. Its mission is to make the UK into the best place to make, sell and play games in the world.

It represents over 500 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.

The organisation also supports and manages key industry responsibility campaigns such as and the Get Smart About P.L.A.Y. parental outreach campaign.

Discover more about Ukie at


About the Get Smart About P.L.A.Y. campaign


The Get Smart About P.L.A.Y campaign aims to increase parent, carers and players confidence over the way they play by helping them to set limits on spend and screen time that work for them.


It provides parents and care-givers with a four-step process to help set parameters around play:  


P - Play with your kids. Understand what they play and why. 

L - Learn about family controls. Visit for simple step-by-step guides. 

A - Ask what your kids think. Discuss ground rules before setting restrictions. 

Y - You’re in charge. Set restrictions that work for your family.


There are also a number of resources available to help parents manage play, including advice on how to set ground rules from psychologist Emma Kenny, a Family Game Database listing age appropriate tiles and advice from family games expert Andy Robertson.

Find out more about the campaign here:


About Digital Schoolhouse

The not-for-profit Digital Schoolhouse programme, together with Nintendo UK, uses playful learning to engage the next generation of pupils and teachers with the Computing curriculum. Digital Schoolhouse is delivered by the UK games industry trade body Ukie and is supported by the Department of Digital, Culture, Media and Sport (DCMS).

Find out more at