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August 3, 2021
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Shoppers are invited to meet a real-life Olympian and 

go for the gold at the TeamGB Fanzone at Westfield Shepherds Bush this month

LONDON, UK – Videogames giant SEGA will be launching the  Olympic Games Tokyo 2020 – The Official Videogame™ with leading TeamGB Olympics athletes, Iwan Thomas, Bianca Williams, Linford Christie and Joanna Rowsell,  at an exclusive gaming zone at the official TeamGB Fanzone at Westfield Shepherds Bush, London this month. Shoppers will be invited to play the game, meet a TeamGB athlete and enjoy the themed sporting activities for an action-packed family day out at the TeamGB Fanzone. 

Olympic Games Tokyo 2020 – The Official Video Game™ is a fun, arcade-style party game for friends & family to compete on the world’s biggest stage at-home together. Featuring 18 unique Olympic events, a robust Avatar Creator that allows players to create and customise their Dream Olympic athlete, and local/online multiplayer that supports up to 8 players, Olympic Games Tokyo 2020 is the ideal companion game to the greatest sporting event in the world.

Other activities at the TeamGB Fanzone provided by SEGA include table tennis, personalised video game inlays signed by TeamGB stars, opportunities to play the game against TeamGB athletes, which will be live-streamed on the big screen, alongside visits from Sonic the Hedgehog. 

The TeamGB Fanzone is open for 17 days from 23rd July 2021 to 8th August 2021. It is free to enter and includes a whole host of fun activities for families and sports enthusiasts. 

TeamGB Olympians will be visiting the SEGA gaming area on the following days between 1200 - 1800hrs. 

  • Iwan Thomas (current UK 400m record holder and Olympic medallist, Athletics) and Bianca Williams Commonwealth Games bronze medallist (200m & 4 x 100m)), Saturday 24th July between 1200 - 1800.

  • Iwan Thomas on Sunday 25th July between 1200 - 1800.

  • Linford Christie (Current British record holder 100m; Gold and Silver Olympic medallist, Athletics) and Joanna Rowsell (Double Olympic Gold medallist, Cycling) on Saturday 31st July between 1200 - 1800.

  • Iwan Thomas (current UK 400m record holder and Olympic medallist, Athletics) on Sunday 1st August between 1200 - 1800.

To be part of the experience and join the fun, please visit the TeamGB Fanzone at Westfield Shepherds Bush from 23rd July 2021 - 8th August 2021. 

For more information on the event itself, to book an interview with one of the TeamGB athletes please contact:

[email protected]

[email protected]


Olympic Games Tokyo 2020 – The Official Video Game is rated PEGI 12 and is available now on Nintendo Switch, PlayStation 4, Xbox One, Steam and Google Stadia for £34.99. For more information, including where you can buy the game, please visit the official website.

Please download images for the game here.

Or find a link for the launcher trailer here.

Notes to editors:

About SEGA  

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. SEGA of America’s website is located at