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September 25, 2021
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  RAZER LAUNCHES CORTEX INSTANT GAMES – A TOURNAMENT PLATFORM WITH HUNDREDS OF CASUAL GAMES FOR MOBILE DEVICES AND PC
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08/12/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

For Release on August 12th, 2021, at 4pm BST / 8am PDT / 5pm CEST / 11pm SGT:

HAMBURG, Germany – Razer™, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), today announced the launch of Cortex Instant Games Tournaments, a brand-new tournament platform focused on instantly playable casual games available now for Android devices and coming soon to Razer Cortex on PC. Instant Games are playable directly from the Razer Cortex app with no need for additional downloads. Each of the hosted tournaments offers tiered levels of Razer Silver prizes, which are redeemable for a variety of Razer hardware, accessories and digital rewards.

Releasing simultaneously with Cortex Instant Games Tournaments, Razer is launching the first ever Sneki Snek game featuring Razer’s iconic, environmentally conscious mascot. Sneki Snek Adventure is playable today and will be running charity tournaments, exclusively on Razer Cortex. The Instant Game challenges users to steer Sneki Snek away from poison obstacles and grab seeds to plant trees to score bonuses. The tournament leaderboard is updated real-time so players can see their standings for a chance to win Razer Silver prizes. All proceeds generated from Sneki Snek Adventure will be donated directly to Conservation International as part of Razer’s continued commitment towards more sustainable business practices and reducing its global carbon footprint.


 

At launch, Cortex Instant Games will host 4 to 6 concurrent tournaments at any time, with over 100 more games available for free-play across a variety of genres. Additional games and tournaments will constantly be added and rotated onto the platform in order to spur consistent and varied competition for all players.

“Through interacting with our millions of users in the Razer Cortex app, we know that gamers love a challenge – wherever they are and regardless of what platform they’re playing on. This offered us a great opportunity to introduce competitive casual gaming directly to a ready and eager player base,” said Quyen Quach, Senior Director of Software at Razer. “Razer Cortex creates experiences and offers rewards in a way that only Razer can, harnessing the full potential of our interconnected ecosystem of hardware, software, and services.”

For Cortex Instant Games Tournaments, Razer has partnered with Goama to tap into its vast library of hypercasual games and tournament hosting capabilities. Goama delivers an advanced gamified environment turning any app into a gamified powerhouse unleashing more opportunities to engage users, increase new user acquisition and retain existing ones.

“We are proud to be working with Razer to create more ways for players to improve their gaming skills and be rewarded for their performance,” said Taro Araya, CEO of Goama.

Razer Cortex enhances and customizes your gaming experience on both mobile and PC devices. The app taps directly into your existing gaming library and optimizes the performance of your mobile or PC for a faster, smoother gaming experience. Through must-have features like this as well as rewarding players for playing various games across mobile and PC with Razer Silver, Razer Cortex is the essential companion app for any gamer at home or on the go.

For more information on Razer Cortex, please see here. For more information on Razer Cortex Instant Games Tournaments, please see here.

 

ABOUT RAZER CORTEX INSTANT GAMES TOURNAMENTS:

  • More than 100 games available at Launch
  • 4-6 tournaments concurrently running at all times
  • Tournaments run from 1-day to weeks (varies)
  • 10K to over 60K in Razer Silver awarded in each tournament
  • Exclusive instant game featuring Sneki Snek
    • All proceeds generated from Sneki Snek Adventure will be donated to Conservation International
  • Play instantly in the app. No additional downloads needed to play.
  • Playable through Razer Cortex Games
    • Available for Android Phones on Google Play
    • Coming soon to Razer Cortex on PC

 

PRODUCT ASSETS

Please find the press kit here.

 

ABOUT RAZER

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer’s software platform, with over 125 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).

Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.

Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

 

PRESS CONTACTS

United Kingdom Nick Haywood [email protected] Americas Will Powers [email protected]

EMEA Maren Epping [email protected]

China Evita Zhang [email protected]

Asia Pacific  Vanessa Li [email protected]

Global Jan Horak [email protected]

 

 

Razer - For Gamers. By Gamers.

 

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