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September 17, 2021
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Press Releases
  Bidstack x Inlogic
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Bidstack is pleased to announce the addition of Football Kicks to its growing stadium vertical. The new title, which was developed by Inlogic Games, is Bidstack's third partnership with the Slovakian mobile game studio.

The agreement will see brand-safe intrinsic in-game ads delivered into the title and will enable Inlogic to efficiently monetise natural advertising spaces within their game. The pitchside ads are designed to enhance the realism of the gaming experience whilst opening the door for strategic partnerships with world-leading brands and advertisers.

Football Kicks is available on Android and is popular with players in Europe, the Middle East and the US. The game takes place in a stadium environment and can be played with friends or in an online multiplayer, offering challenges across two modes: target and free kicks. Gamers are able to build, customise and upgrade their team and can unlock custom items and prizes as they play.

Bidstack first partnered with Inlogic on the hugely popular Soccer Cup in May 2020 and then again in July 2021 on Tennis World Open. This expansion of the partnership is a testament to the quality of Bidstack's value proposition and seamless tech solution.

Of the latest partnership, Jan Kalafut, CEO at Inlogic Games, said "Our partnership with Bidstack has been a great one for us, as it has allowed us to enhance the player experience with immersive advertising that feels authentic to our game's world.

We are thrilled to expand our cooperation with our latest game: Football Kicks. It is always exciting to see what new brand collaborations their team has to offer us across our gaming portfolio."

Antoine Jullemier, Head of Supply at Bidstack, added "Our relationship with Inlogic continues to go from strength to strength and we are delighted to be adding Football Kicks to our portfolio.

This is a solid endorsement of our offering from an innovative publisher that is monetising its leading titles through unintrusive in-game ads that elevate the gaming experience. We are excited to continue working side by side on Inlogic's ambitious growth plans."