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October 17, 2021
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

  • Innovative esports series, to feature competitions across multiple leading titles from Codemasters, looks set to kick off in 2022

  • Lando Norris’ Quadrant is the first team confirmed for this unique esports tournament

  • Original and engaging format’ to ‘break the mould’ in burgeoning gaming sphere

In an industry first, Veloce Esports has today (date) announced a partnership with leading racing game developer Codemasters to launch a revolutionary, multi-title, global esports racing league – the VERSUS ULTRA Series.

Veloce is well-versed in original and innovative projects in the burgeoning esports sphere, sparked by the success of its immensely popular #NotTheGP series during the first national lockdown of 2020. The ever-expanding Veloce Esports ecosystem yields substantial monthly viewership figures in excess of 230 million across its various channels.

Codemasters is a world-leading video games developer specialising in the racing genre. Its portfolio includes DiRT, Project CARS, GRID, and the official series of F1® video games. The VERSUS ULTRA Series will feature an innovative event format with different stages of competition taking place across several Codemasters titles – Project CARS 3, F1® 2021, DiRT Rally 2.0, and DIRT 5.

Some of the most well-known global esports teams will be taking part, comprising world famous streamers, pro gamers, wildcard fan entries and more, with squads competing for a game-changing crypto NFT trophy – the VERSUS ULTRA Cup.

More information on the event format, team announcements and the VERSUS ULTRA CUP will be revealed in due course, with racing set to get underway in 2022.

Rupert Svendsen-Cook, CEO, Veloce Esports, commented:

“We’re delighted and feel very privileged to be partnering with such an established player in the industry as Codemasters, to launch what we know will be the best racing esports league in the world. We have worked closely with Codemasters for some time, as a large part of our media network features their titles, so it made a huge amount of sense to work together on this project.

“For us, the key focus is on entertainment for the gaming community and offering an original and engaging format that breaks the mould of the traditional racing esports leagues currently available. We’re incredibly excited to share further details regarding who and what is to come as we prepare to launch in 2022.”

Toby Evan-Jones, Head of Business Development, Codemasters, commented:

“The VERSUS Ultra Series is an exciting new format that creates both action-packed content and the opportunity for our players to compete with their heroes from the real and virtual racing worlds. Codemasters expertise in delivering world-leading racing titles makes us the perfect partner for Veloce. We hope players of all levels will come together to create a fun competition which redefines the competitive gaming landscape with an innovative and inclusive format.”

Notes to Editors

About Veloce

Veloce is the world’s leading esports & racing growth platform focused on innovation within the gaming, sport, media, and entertainment sectors creating a harmonized integrated ecosystem. With a pioneering model in esports and an ever-growing audience of over 230 million views per month across its channels, Veloce is a market leader transcending advertising audience commercial value, full service esports service provisions, strategic growth investments and partnerships, and more. Veloce is building the racing esports community by creating aspirational competitive teams, leagues, exciting events, media, partnerships, and producing entertaining and engaging content. As the parent company of Veloce Racing, a pioneering Extreme E team, Veloce is the first esports organization to acquire a real-life sporting franchise. Within its ever-growing ecosystem, Veloce represents top professional athletes on the esports stage, helping them extend their brands into the virtual space and interact with fans through the future of entertainment. For more information, visit

About Codemasters

Codemasters is an award-winning British video game developer with over 30 years of heritage. The company specialises in high-quality racing games including DiRT, GRID, Project CARS, and the BAFTA award-winning official F1® series of videogames.

For more information on Codemasters’ product portfolio, please visit Join in the conversation with @codemasters on Twitter or Like us on Facebook at

Codemasters is an Electronic Arts studio (NASDAQ: EA)


Veloce Esports offers consulting and management to pro gamers, teams and brands looking to make their name in the growing world of esports. The Veloce Esports multidisciplinary team comes with a strong background of sports management, real world competitive sporting experience and the mentality to win across different fields. Located in central London, their facility offers gamers and content creators everything they could need to make the best content to share online. Veloce is able to provide the perfect platform for global investors who are focused on sustainability objectives and looking to amplify their messaging to the right audience. Beyond becoming racing esports’ most successful outfit, Veloce has emerged as a major brand in the rapidly growing esports space.

Veloce Racing is an innovative motorsport team competing in the Extreme E series taking on formidable environments, damaged by climate change or severely affected by human interference, as a fully-fledged franchisee in the pioneering off-road racing series. Veloce Racing’s entry can be effectively illustrated into four areas. The environment, as Extreme E and Veloce are using sports to drive awareness and action to counter climate change. Electrification, since E-SUVs are competing in extreme locations, the platform provides a hotbed for automotive electrification development. Equality since the teams are comprised of both male and female drivers competing in the same car and team pioneering the future of gender equality in the industry. And esports as Veloce Racing provides a complementary and relevant platform to Veloce’s vast esports audience for effective partnership structures. Veloce Racing is committed to campaigns, projects and causes that make the world a more sustainable place.

Quadrant is Veloce’s first joint-venture team that combines gaming, racing, content, and apparel to provide a greater platform for content supported by Quadrant’s creators and four brand quadrants. Beyond being an already commercially successful and profitable venture, Quadrant proves the viability of this model for other select, high profile individuals. In just a few months Quadrant’s owned & operated YouTube channel has been able to secure more than 60 times the number of subscribers compared to David Beckham’s team, Guild Esports and has surpassed 180k subscribers. Since its launch, Quadrant’s cumulative footprint exceeds 220k subscribers and followers with the growth expected to continue at its rapid pace.


Mariella Bailey

Veloce Esports, 58A Bronsart Road, Fulham, London, SW6 6AA

Email: [email protected]


George Wilson

MPA Creative, MPA House, 66 Baker Street, Weybridge, Surrey, KT13 8AL, United Kingdom

Email: [email protected]


Stephen Francy, Rubenstein Public Relations

Email: [email protected]