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October 16, 2021
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Press Releases
  Alfa Romeo Racing ORLEN F1 Esports sets no limits with IMB Racewear partnership
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09/28/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
 
Hinwil, 28 September 2021 – Alfa Romeo Racing ORLEN F1 Esports Team will turn up the style in the 2021 F1 Esports Pro Series with a new partnership with IMB Racewear. An innovative player in the world of sim-racing and motorsport apparel, IMB Racewear will supply the drivers and management of Alfa Romeo Racing ORLEN F1 Esports with team and race kit for the 2021 season and beyond. IMB Racewear will also make these products available to fans with the launch of an online shop featuring the Alfa Romeo Racing ORLEN F1 Esports range. True to their mantra – designed “4 You, By You”, all products by IMB Racewear are fully customisable, making them the ideal choice for racers and fans alike.


Iain Berryman, CEO IMB Racewear: “I am delighted that IMB Racewear® has become the official team wear partner of Alfa Romeo Racing ORLEN F1 Esports. It's an exciting start to a long-term relationship in which both brands embody the highest level of commitment and dedication to our sectors. We cannot wait to see how the season progresses and to see the team bringing unique options for both Alfa Romeo Racing ORLEN F1 Esports and their fans. We're able to provide exciting merchandise options, allowing a focus on expanding and exploring new products. We look forward to the future with Alfa Romeo Racing ORLEN F1 Esports and all the success that will follow.”


Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN: “Our F1 Esports team has been growing year-on-year and to bring an exciting brand such as IMB Racewear onboard is a sign of this progress. Esports is an effective way to reach new audiences and expand our existing fan base: IMB Racewear’s no limits, fully custom approach allows both our drivers and our fans to access sim racing and real-life racing products tailored to their needs and expectations. It’s a new competitive edge for our team, both on and off the track.”

 

Media contact IMB Racewear:
Iain Berryman, Chief Executive Officer, [email protected]
Mike Pitman, Chief Operating Officer, [email protected]

Media contact:
[email protected]

Will Ponissi, Senior Communications Manager, [email protected]

Katharina Rees, Communications Manager, [email protected]


Media contact Veloce:
Jamie MacLaurin, Chief Sporting Officer, [email protected]

 
About IMB Racewear: IMB Racewear® designed “4 You, By You” prides itself on individuality. Our NO LIMITS designs allow sim and real life racers to make the impact they always wanted. The owners have years of experience in the sector, amalgamating expertise in manufacturing, design, esports and the highest level of motorsport to bring you a truly unique offering. www.imbracewear.com


About Sauber Group of Companies: The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo Racing ORLEN Formula One team; and Sauber Engineering AG, which focuses on third-party business in the areas of prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber. For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and enters the 2021 championship under the team name Alfa Romeo Racing ORLEN.