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  “Gears of War 3” Ignites Anticipation as the Biggest Blockbuster Game of 2011
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04/13/2010
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LONDON – 13 April 2010 - The spectacular conclusion to one of the games industry’s most memorable and celebrated sagas, “Gears of War 3,” is poised to take the world by storm next spring. At this time next year, fans around the world will experience the epic story finale to the “Gears of War” trilogy when the third instalment in one of the biggest franchises in Xbox history arrives in stores April 8, 2011 in Europe.

“When we released ‘Gears of War’ more than three years ago, we set out to tell the world an unforgettable story of bravery and sacrifice in the face of insurmountable odds, and a year from now, players will get the chance to experience the final chapter in the story of Marcus Fenix and his companions in Delta Squad,” said Cliff Bleszinski, Design Director at Epic Games. “This is definitely the biggest and most dramatic chapter yet in the ‘Gears of War’ saga, and we can’t wait to deliver it.”

Developed by acclaimed studio Epic Games and available only on Xbox 360, “Gears of War 3” plunges players into a harrowing tale of hope, survival, and brotherhood that will conclude the current story arc for “Gears of War.” With the last human city destroyed and the remaining survivors stranded, time is running out for Marcus and his comrades as they fight to save the human race from the jaws of extinction.

“Gears of War” is a blockbuster entertainment franchise that has inspired a full line of toys and collectibles, apparel, an upcoming film, graphic novels and a book series by New York Times best-selling author Karen Traviss. The award-winning video games have sold more than 12 million units worldwide, and due to their riveting multiplayer action, are some of the most popular games ever played on Xbox LIVE.

To accompany today’s announcement, Microsoft and Epic Games unveiled “Ashes to Ashes”, the first trailer for “Gears of War 3.” Created in Unreal Engine 3 by the same team behind the iconic “Gears of War” video spots (“Mad World,” “Rendezvous,” and “Last Day”), the video captures a desperate three-way battle between Delta Squad, the Locust Horde, and the fearsome new Lambent.

Additionally, fans who want to share their excitement on Xbox LIVE will be able to choose from new Avatar items, available on Avatar Marketplace starting April 20, including the new COG armor introduced in “Gears of War 3.”

For the latest developments on “Gears of War 3” and a video stream of the “Ashes to Ashes” trailer, visit www.gearsofwar.xbox.com or share updates with your friends on Twitter with #gears3.

Press only (please do not publish the URL): for .wmv versions and a screenshot from the “Ashes to Ashes” trailer, as well as images of the “Gears of War 3” Avatar items, visit: http://edelmanadmin.psni.com/public/Gears%20of%20War%203/

Epic, Epic Games, Gears of War, Gears of War 3, Marcus Fenix, Unreal, and Unreal Engine are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere.

-Ends-

EDITOR’S NOTE: The BBFC requires that all trailers with 18 certified content must be behind a BBFC compliant age-gate with no exceptions.

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / [email protected]

Nik Thakkar / 020 3047 4087 / [email protected]

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / [email protected]

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/en-GB/.

About Xbox LIVE

Xbox LIVE connects more than 17 million members across 26 countries to each other and the entertainment they love. Home of more entertainment from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are — in the living room or across the world. More information and Xbox LIVE membership can be found online at http://www.xbox.com/en-GB/live/bestoflive/connectnow.htm.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.