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Press Releases
  itsmy Expands its Mobile Game Engine to Publish Games for Every Device with Internet Access
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

10.09.2010 - Munich, London, Madrid

Jukka Saarelainen, CTO itsmy “You can now play our games on iPhones vs. PSPs vs. PCs vs. Blackberrys vs. Nokias vs. Android devices vs. Netbooks vs. any other device with internet access. The multitude of devices people use to play is absolutely astonishing. More than 12,000 different devices, platforms, software versions and browsers already checked in.”

The itsmy management evaluated the feedback from its mobile web customers who want to play with all their friends online and mobile as well as the current development in the online and mobile gaming scene and came to the conclusion that a true social gaming experience and viral growth in future will only be possible “cross-any-platform”.

Starting today the casual multiplayer games on the itsmy game network and from all connected social networks can be played with all internet devices online and mobile. At the same time itsmy created a social gaming product which all leading social networks can offer their customers cross all internet platforms. The goals for itsmy are obvious: higher customer satisfaction, higher growth rates and new revenue streams.

Antonio Vince Staybl, CEO itsmy “In 2011 we will see an interesting battle: Apps vs. Browsers. I personally think 2011 will be the year of online gaming on mobile devices without downloading or updating anything. We have learned from our users that people don’t care about technical requirements and they love to play games with their phone all day long.”

itsmy is currently in beta with the integration of casual mobile browser games from other developers in its network and will soon release its own mobile web gaming SDK.

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About itsmy itsmy is a mobile social game developer and gaming network. The currently 80+ social games developed by itsmy are played daily by gamers from 80+ countries via the mobile web browser on more than 10,000 different mobile devices and phones. The mobile browser games include: Celebrity Fame Game 1+2, Criminal Pizza, Love Hating Squirrels and The Cowsnatchers Trilogy. itsmy is a brand of Gofresh GmbH (Munich/Germany).