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  Nintendo 3DS becomes most pre-ordered console of all time on Amazon.co.uk
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03/17/2011
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

With a week still to go until launch, the new handheld console has 20% more pre-orders than PlayStation 3 achieved by launch date and 56% more than the previously most pre-ordered Nintendo console, Nintendo Wii, in 2006.

“It’s unusual for a handheld console to attract this amount of excitement in the run up to launch, such high levels of interest  are normally reserved for the play-at-home hardware like the ground-breaking Nintendo Wii and last year’s Microsoft Kinect ,” said Chris Poad, Director of Video Games at Amazon.co.uk Ltd. “Nintendo 3DS is launching at a time when interest in all things 3D is incredibly high and with the promise of real 3D graphics without glasses, it’s a real breakthrough in handheld video game entertainment.”

Nintendo 3DS has also beaten Amazon.co.uk pre-orders achieved by any other DS console with 255% more than those for Nintendo DSi in 2009.

Interest in Nintendo 3DS is reflected in the charts on Amazon.co.uk with the console already featuring twice in the top ten bestsellers chart and games made for the new handheld console – Ridge Racer 3D, Pilot Wings Resort, Super Monkey Ball 3D, Rayman 3D and Super Street Fighter IV  – all occupying spots in the top twenty Hot Future Releases.

The top five most pre-ordered consoles/gaming hardware of all-time on Amazon.co.uk are:

1.       Nintendo 3DS – launching 25 March 2011

2.       PlayStation 3 – launched March 2007

3.       Nintendo Wii – launched December 2006

4.       Microsoft Kinect – launched November 2010

5.       PlayStation Move – launched September 2010

Nintendo 3DS will be released on Friday 25 th March 2011 and is currently priced at £187.00 at Amazon.co.uk

- ends -

NB. Please note that the prices quoted are correct at the time of issue of the press release.

For more information please contact the Amazon.co.uk Ltd Press Office:

Laura Bonney       T: 0208 636 9280 / 07740 650468

E: [email protected]

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.