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  Xbox 360 Delivers the Fun to Comic-Con International 2011 with Exclusive Blockbusters and Hotly Anticipated Kinect Experiences
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

“Gears of War 3,” “Halo” Universe and “Kinect Star Wars” panels spearhead Microsoft’s presence at the world’s largest pop culture convention

LONDON — 18 July, 2011 — As legions of aspiring superheroes strap on their capes for the 41 st annual Comic-Con International, Xbox 360 is set to take San Diego by storm with “Gears of War 3,” “Halo,” “Kinect Star Wars,” “Kinect Sports: Season Two,” “Dance Central 2,” and a sizzling line-up of other Xbox 360, Kinect, Xbox LIVE Arcade, Games for Windows and Windows Phone titles.

In addition to five panels featuring the creative minds behind some of the games industry’s most iconic franchises, the Microsoft booth (#5252 ) is offering fans their first hands-on experience with the new Horde mode in the most anticipated console exclusive of 2011, “Gears of War 3.” Fans can also visit the Xbox Lounge at the Hard Rock Hotel on Saturday and Sunday, July 23 and 24, to get an early taste of a slew of eagerly awaited Kinect and Xbox 360 titles.

Xbox 360 Comic-Con International 2011 activities include:

Xbox 360 Booth

Booth #5252, San Diego Convention Center

Preview: Wednesday, July 20, 5:00 p.m. – 9 p.m.

Show Hours: Thursday, July 21 – Friday, July 22, 10 a.m. – 7 p.m.; Saturday, July 23, 9 a.m. – 7 p.m.; Sunday, July 24, 10 a.m. – 5 p.m.

Don’t miss this rare opportunity to get your first hands-on with Horde mode in the most anticipated juggernaut of the year, “Gears of War 3.” With groundbreaking innovations like boss battles, upgradeable fortifications, more diverse waves and enemies, and a deeper player progression system, Horde in “Gears of War 3” is poised to set a new standard for cooperative multiplayer action. So gather your brothers-in-arms and get ready to take the fight to the Locust Horde!

Xbox Lounge at the Hard Rock Hotel

Edge Room – Hard Rock Hotel

Saturday, July 23, 9 a.m. – 7 p.m.

Sunday, July 24, 9 a.m. – 5 p.m.

Gamers looking for the hottest action off the show floor can get early hands-on experiences with an array of the hottest upcoming titles for Xbox 360, Xbox LIVE Arcade and Games for Windows, including “Kinect Sports: Season Two,” “Dance Central 2,” “The Elder Scrolls V: Skyrim,” “Batman: Arkham City,” “Rise of Nightmares,” “The Gunstringer,” “Age of Empires” and more.

“Kinect Star Wars” Panel

Room 32AB, San Diego Convention Center

Thursday, July 21, 10 a.m. – 11 a.m.

Enter the Galaxy with studio head Jorg Neumann (Kinect Publishing) and lead producer Craig Derrick (LucasArts) as they discuss the eagerly awaited title with USA Today's Mike Snider, sharing new gameplay from the iconic Star Wars universe, revealing an all-new mode and unveiling an exciting announcement. All attendees will receive a limited-edition poster.

Kinect Star Wars in the LucasArts Booth

Booth # 2913-L in the Star Wars Pavilion

Preview: Wednesday, July 20, 5:00 p.m. – 9 p.m.

Show Hours: Thursday, July 21 – Friday, July 22, 10 a.m. – 7 p.m.; Saturday, July 23, 9 a.m. – 7 p.m.; Sunday, July 24, 10 a.m. – 5 p.m.

Don’t miss the opportunity to get your first hands-on with Kinect Star Wars. Fans will have a chance to live out the ultimate Star Wars fantasy and check out an all-new mode.

“Gears of War 3” Panel

Room 6BCF, San Diego Convention Center

Thursday, July 21, 6 p.m. – 7 p.m.

Epic Games design director Cliff Bleszinski, executive producer Rod Fergusson, and special guest contributors to the “Gears” universe offer a look ahead at the most anticipated game of 2011. Moderated by X-Play (G4) co-host, Adam Sessler, the discussion will feature key announcements and a live game demo. 

Don’t forget to stop by the Xbox booth for opportunities to win coveted “Gears” giveaways throughout the week.

Xbox 360 at NERD HQ and “Gears of War 3” Panel & Signing

Jolt'n Joes, 379 4th Ave, San Diego, CA 92101 

Saturday, July 23, 1 p.m.

Xbox 360 is the official console at NERD HQ, a four day offsite Comic Con experience backed by Zachary Levi’s Nerd Machine. More than 20 Xbox titles will be playable throughout Comic-con at NERD HQ, including Gears of War 3, Dance Central 2 and Gunstringer. Also, be sure to join the team from Epic Games for a special "Conversation for a Cause" and signing event on Saturday, July 23 at 1 p.m. The Nerd Machine and the gang from Gears of War have collaborated on a limited edition t-shirt, available ONLY at NERD HQ for $25 during the weekend, then afterward at, while supplies last.

Nerd HQ "Conversation" tickets are available for a minimum donation of $20 to benefit Operation Smile. 

Writing in Video Games: In-Game, Novels, Comics, and Other Franchise-Building Offshoots

Room 32AB, San Diego Convention Center

Friday, July 22, 10 a.m. – 11 a.m.

The biggest names in sci-fi/fantasy publishing and the video game industry area of in-game writing will get together to discuss their separate projects and unique experiences working in both worlds. Get your game face on with Greg Bear (“Halo”), Karen Traviss (“Gears of War”), David Gaider (“Dragon Age”), John Shirley (“Bioshock: Rapture”), Tony Gonzales (“Eve Online”), Frank O'Connor (“Halo” franchise development director at 343 Industries), Kevin Grace (managing editor of 343 Industries, “Halo: Evolutions”), and moderator Matt Staggs of

“Halo” Universe Panel

Room 6BCF, San Diego Convention Center

Friday, July 22, 11:30 a.m. – 12:30 p.m.

Frank O'Connor, Kevin Grace, and others from 343 Industries, as well as special “Halo” guests Greg Bear and Karen Traviss, will discuss the first 10 years of “Halo” and offer a sneak peek into what's next for the exciting sci-fi universe.

There and Play Again: Video Games to Comics

Room 23ABC, San Diego Convention Center

Friday, July 22, 1 p.m. – 2 p.m.

We all know that comic books have been fertile ground from which video game developers can harvest great characters and games. These days the tech has caught up with the art and we're seeing that road run both ways. This panel includes video game and comic book industry luminaries intimately familiar with bringing a comic’s sensibility to games and transporting virtual, interactive worlds to the printed page. Join them to discuss what it takes to be successful in multiple dimensions.


For the latest Xbox news and announcements, please subscribe to the Xbox News RSS feed at or follow us on Twitter @tweetbox360.

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / [email protected]

Rebecca Rippin / 020 3047 4018 / [email protected]

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / [email protected]" target="_blank"> [email protected]

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 35 million people across 35 countries, expanding to 35 this fall, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at