FOR IMMEDIATE RELEASE

LOS ANGELES, CA - July 18, 2011 

Xsolla, a global virtual currency reseller specializing in MMO, social, mobile and casual games, will be sponsoring this year's Casual Connect event in Seattle. Xsolla will be unveiling two new exciting developments that will help gaming publishers at this year's Casual Connect, which features industry news and networking events for Social, iPhone, Android, Browser MMO, and Download Games. 

Over 3500 industry professionals attend Casual Connect (which is produced annually by the Casual Games Association), to connect with developers, publishers, and B2B exhibitors and learn the latest news and trends in the casual gaming industry.  Xsolla's booth is b24 at Benaroya Hall in Seattle.

“We are looking forward to Casual Connect in Seattle- we believe it will be a great opportunity for us to discuss exciting developments that are currently underway at Xsolla.  We are implementing our new Direct Payment service, as well as other features that will help gaming publishers, such as a new publishing service that allows gaming developers to publish their games directly on Russian social networks such as Vkontakte.ru, Odnoklassniki.ru, and [email protected], for only 1% commission,” stated Albert Donahue, VP and Co-Founder of Xsolla.

This new service will also be providing sales tax management by acting as the publishers' representative in Russia, thus eliminating the need to open a company in Russia for taxation purposes.  Another benefit of the new service is that developers will be able to receive funds from their game right away, rather than having to wait until a payout limit is reached.  The best part? This new service from Xsolla is available for only 1% commission.

Another new development is Xsolla's Direct Payment, an in-game monetization service whereby the player is redirected from the publishers' in-game store straight to the payment option checkout page, where all the player has to do is authorize and confirm the payment. No extra information to enter and no additional pages to visit – A direct link is created to make payment easy for the player.  Xsolla even covers fraud for its partners, and offers no installation or chargeback fees.

Direct Payment is easy and convenient for the player, reducing the number of clicks required from the player when they are paying for virtual currency, which increases the payment conversion rate. It's also easy for the publisher- they simply select their payment option, customize it (choosing the icon and optional parameters) and then copy the link and paste it into their existing payment interface- when the player goes to pay for virtual currency, they are redirected straight to the payment option checkout page, where they simply need to authorize and confirm the payment.”

To put it

About Xsolla: 

Xsolla, a global virtual currency reseller, specializes in online games. Xsolla has been developing monetization tools for MMO, Social, Mobile and Casual Games for 6 years. Xsolla's headquarters are in Woodland Hills, California (L.A.), with offices in Russia, Ukraine, and Belarus.  Xsolla partners with over 150 payment options: credit and pre-paid cards, mobile payments, premium SMS, E-wallets, cash and e-cash, payment kiosks and offers — all within one platform- with no installation, currency exchange or chargeback fees. Xsolla also provides vital statistics such as RPU (Revenue Per User) and ARPPU (Average Revenue Per Paying User) that allows its partners to analyze their players' habits and payment options used, which is essential for successful monetization.  Xsolla works with more than 300 publishers worldwide, including Gameforge, Bigpoint, burda:ic, InnoGames, Wargaming, TravianGames, Kalicanthus, Koramgame, iJet Media, Innova Systems, Mail.ru, and more.  For more information or a free proposal, please call (877) 797-6552 or visit Xsolla online at www.xsolla.com.

About Direct Payment:

Xsolla's Direct Payment service increases the payment conversion rate by reducing the number of clicks required from players when submitting their payment.  Direct Payment? allows gaming publishers to redirect the player from their in-game store straight to the payment option checkout page, where all the player has to do is authorize and confirm the payment. No extra information to enter, no extra pages to visit – A direct link is created to make payment easy for the player.  Gaming publishers can select parameters such as currency, localization, coverage and commission rate to select payment options that will fit their needs perfectly.

Media Contact:

Heather Hudechek

Xsolla PR Specialist

[email protected]

www.xsolla.com