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  GAMERSFIRST TEAM UP WITH ADKNOWLEDGE’S ADSTATION FOR GAMES TO CAPTURE NEW MARKETS
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09/19/2011
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Global Free2Play® Games Publisher Partners with Largest Privately-Owned Internet Advertising Network to Increase Potential Player-Base

Irvine, Calif, and Kansas, MO, Sept 19, 2011 – The world leader in Free2Play® massively multiplayer online games, GamersFirst ( www.gamersfirst.com) today announced that it has secured the services of Adknowledge’s AdStation for Games  to provide it’s unique offer-based platform to complement its current new user acquisition program. As a leading virtual monetization company for online games, Adknowledge’s AdStation for Games has the potential to increase the penetration of GamersFirst roster of Massively-Multiplayer Online Games (MMOG) to ten times the company’s current programs.

Included in the newly-launched online consumer connection program is GamersFirst’s highly-anticipated, third-person shooter, APB Reloaded, the critically-acclaimed post-apocalyptic sandbox MMO Fallen Earth, as well as fan-favorites military shooter War Rock, Knight Online and Sword 2.

“Teaming up with Adknowledge is a great opportunity for us to get our titles in front of their vast global network,” said Rahul Sandil, SVP of Marketing and Communications for GamersFirst. “By securing the Super Rewards program, GamersFirst has increased its online footprint multifold especially in Europe.”

While many games allow users to purchase virtual currency for access to special features within the games, AdStation for Games allows consumers to earn virtual currency by completing a survey, watching a video, or subscribing to online services. Consumers redeem the currency for virtual goods or points they can use in the game. Each day, AdStation for Games generates thousands of new player leads, thanks to its deep ties with thousands of advertisers. With 11 global offices, an expanding advertising operations team that acquires localized offer inventory on a country-by-country basis, and an ad inventory that spans across 10,000 advertisers, AdStation for Games’ extensive global reach is one of the factors that attracted GamersFirst to its services.

“Adknowledge is all about matching the right products with our ever-growing network of advertisers, and GamersFirst’s eclectic MMO’s fit perfectly within our AdStation for Games program,” said Rob Crumpler, General Manager for Adknowledge’s AdStation for Games. “By offering up virtual incentives for GamersFirst’s titles to our network, we plan to have an extremely positive effect on their new player acquisition and bottom line.”

Players can get instant access to GamersFirst’s library of Free2Play MMO games by creating a GamersFirst account, downloading the GamersFirst Live! game downloader and installing the game or games of their choosing. Once installed, gamers can dive right into the action without working about level restrictions, content gating or fear of not being competitive without a financial commitment. To get up-to-date information on GamersFirst and their Community and Fan Pages, check out the following links:

Facebook – http://www.facebook.com/GamersFirst  

Websitehttp://www.gamersfirst.com/      

Twitter – @GamersFirst

About Adknowledge

Adknowledge operates the 4th largest marketplace for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards and Hydra) to become the largest privately-owned Internet advertising network. The company connects advertisers with consumers across the long tail Web via multiple channels, including mobile, email, search, domains and social networks. For more information on Adknowledge, visit www.adknowledge.com.

About GamersFirst

GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Sword2, Fallen Earth and War Rock and the future hits APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.GamersFirst.com.

###

Rob Crumpler, General Manager

Adknowledge’s AdStation for Games

[email protected]

(650) 376-2420 Phone

www.adknowledge.com

Darek Connole, PR Manager

GamersFirst.com

[email protected]

(949) 870-3138 Phone

www.gamersfirst.com