[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
CHICAGO and NEW YORK, Nov. 10, 2011 – Today,
SteelSeries, the leading global manufacturer of
competitive gaming peripherals announced a partnership and
collaboration with
Major League Gaming (MLG), the world’s
largest professional video game league and provider of cross
platform online videogame competitions. SteelSeries will work
together with MLG and their supported, professional gamers to
design and market a new family of keyboard and mouse peripherals,
all of which will be introduced during the 2012 MLG Pro Circuit
season.
“We strongly believe in and support what MLG has been
building in the U.S. for the past nine years,” said Kim Rom,
SteelSeries CMO. “The SteelSeries brand has become synonymous
with professional gamers; from our peripherals’ quality and
design to the technology and specifications that we believe gives
players the edge to win. This partnership with MLG is a
natural fit, the MLG events are the finest in the industry and we
are excited to announce and kick things off.”
“SteelSeries is recognized as a company that does more
than just create professional-grade, competitive gear, they have
been an incredible supporter of competitive gaming and eSports for
the past decade and see the same type of growth for the competitive
circuit as we do at MLG, ” said Sundance DiGiovanni, CEO,
Major League Gaming. “We are proud to be working and
collaborating with their team and are excited to kick off nationals
later this week, with them as a new partner.”
Today, SteelSeries and MLG are introducing two SteelSeries MLG
Edition QcK+ mousepads that will be available during the MLG 2011
Pro Circuit National Championship in Providence, Rhode Island on
November 18-20. With an MSRP of $19.99 the designs and details can
be found at
http://steelseries.com/mlgsurfaces. Find
live streaming and tournament coverage at
http://www.majorleaguegaming.com.
About Major League Gaming:
Founded in 2002,
Major League Gaming (MLG) (
www.majorleaguegaming.com) is the dominant media
property exclusively targeting tens of millions of consumers
worldwide who have a passion for playing video games as a
competitive social activity. The company gives aspiring gamers
around the world an opportunity to compete, improve their skills,
and socialize through a thriving competitive community with more
than 750,000 matches each month online and LIVE in-person Pro
Circuit tournaments in cities nationwide. MLG broadcasts all Pro
Circuit play via LIVE streaming online to hundreds of thousands of
fans from more than 170 countries. MLG also provides
extensive online editorial and video content
to more than 8 million unique fans each month,
including LIVE and on-demand original programming related to games,
technology and more at
MLG.tv and
MLG Live.
About SteelSeries:
SteelSeries is a leading manufacturer of gaming peripherals,
including headsets, keyboards, mice, software and gaming surfaces.
For the past decade, SteelSeries has been on the forefront of
competitive gaming gear thanks to continued innovation and product
development in cooperation with leading professional gaming teams.
SteelSeries also supports the growth of competitive gaming
tournaments and electronic sports leagues through professional team
sponsorships, partnerships, and community support all over the
world. For more information, please visit
http://steelseries.com.
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