Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 1, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


The Rise of the Artcade

by Ben Serviss on 12/17/13 10:42:00 am   Expert Blogs   Featured Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


This article originally appeared on

Custom arcade cabinets at Fantastic Fest in Austin. (Photo: Fantastic Fest)
Custom arcade cabinets at Fantastic Arcade in Austin. (Photo: Fantastic Fest)

Arcades are making a comeback – but this time, you can keep your quarters. Those familiar pieces of vertical, freestanding furniture that once offered sweet release from boredom at the nearby pizzeria or amusement park have returned – but something has changed.

After years in cultural exile, the arcade game has grown sophisticated.

A custom cabinet for Field-1, debuted alongside Crystal Brawl at a recent event in Brooklyn.
A custom cabinet for Field-1, debuted alongside Crystal Brawl at a recent event in Brooklyn.

With the decline of the commercial arcade, seeing video games on public display has become more of a curiosity than ever. As games continue to gain cultural capital and acceptance by traditional cultural centers, more museums and mainstream institutions have slowly begun to recognize the role they play in modern culture.

A major benefit of this shift in perception is gradually increasing regard for the care, craftsmanship and artistic ability that goes into the creation of a well-designed game – and, like a regal marble sculpture’s granite base or an ornamental frame for a master’s painting, having an custom arcade cabinet to encapsulate the experience is only logical from a curatorial point of view.

This trend has been in the works for years, spearheaded by New York’s eclectic Babycastles collective. For years, Babycastles has harnessed the efforts of developers, builders and interested folk to put on shows, conferences, exhibitions and pop-up installations, with a constant focus on the presentation aspect of experimental indie games.

Now, they’re looking to make their boldest move yet – raising funds for the Babycastles Gallery, a "three to five year exhibition space for contemporary independent video games in New York City." Having a permanent space for indie games to be exhibited in the cultural capital of the world would surely help solidify their place as art objects beyond mere playthings.

Killer Queen creators Nikita Mikros and Joshua DeBonis stand with their 10-player arcade cabinets. (Photo: Polygon)
Killer Queen creators Nikita Mikros and Joshua DeBonis stand with their 5-player arcade cabinets. (Photo: Polygon)

And yet, the spectrum of these artcade games varies wildly. While some openly wear their artistic statements with pride, others are proudly, if not defiantly, “gamey” in nature, harkening back to the novelty that arcade games presented in the ‘80s.

It is in that acceptance of what games do best – to bring people together through experiences, to challenge them, to excite and empower them to act and think – that the art of the game can finally cease trying to impress the gatekeepers and institutions that have kept them in the cultural ghetto once reserved for comic books, punk music and pulp novels.

Finally, the world is realizing that a well-made game is, if nothing else, a work of art.

Ben Serviss is a game designer and producer at NYC indie developer collective Studio Mercato. Follow him on Twitter at @benserviss.

Related Jobs

E-Line Media
E-Line Media — Phoenix, Arizona, United States

Creative Director
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Game Director
Visual Concepts
Visual Concepts — Foothill Ranch, California, United States

Senior Systems Designer
Heart Machine
Heart Machine — Culver City, California, United States

Quality Assurance Manager

Loading Comments

loader image