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David Wesley's Blog   Expert Blogs


David Wesley is manager of Northeastern University's case research program. His award-winning cases are among the best selling titles at Harvard Business School Publishing and Ivey Publishing.

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap is a new book by David Wesley and Gloria Barczak that considers why companies with the most advanced products are not always the most successful.



Expert Blogs

Posted by David Wesley on Sun, 24 Oct 2010 09:28:00 EDT in Design
Dance Central offers the types of features that make casual games compelling.

Posted by David Wesley on Sat, 21 Aug 2010 08:11:00 EDT in Design
Upcoming music genre games introduce new levels of complexity. This article explains what is wrong with that strategy.

Posted by David Wesley on Fri, 04 Jun 2010 07:43:00 EDT in Production
MTV Games blames disappointing Beatles: Rock Band sales on economic factors and competition. In reality, MTV has succumbed to an unconscious psychological bias to be overly optimistic even when faced with overwhelming evidence.

Posted by David Wesley on Wed, 02 Jun 2010 05:56:00 EDT in Design, Production
It has been almost a year since I submitted the manuscript for "Innovation and Marketing in the Video Game Industry." I am pleased to announce that the book is finally available, along with a free downloadable chapter on game development.

Posted by David Wesley on Sun, 07 Feb 2010 10:31:00 EST in
On the surface, the iPhone and iPad seem to be ideal platforms to develop games for, but only if you ignore fundamental economics.

Posted by David Wesley on Wed, 03 Feb 2010 01:41:00 EST in Design, Production
David Brevik, Studio Director at Gazillion Entertainment, explains that the discipline imposed by the business side of making games “helps both the artist and the business.”

David Wesley's Comments

Comment In: [Blog - 11/03/2010 - 03:34]

As the experience improves, I ...

As the experience improves, I would expect a convergence between controller and gesture based gaming. You mentioned that the Star Wars partnership has drool-worthy possibilities. A Star Wars type game would be perfect for the use of a wand type controller along with voice and gesture controls. If game developers ...

Comment In: [News - 11/04/2010 - 10:28]

Microsoft has publicly acknowledged that ...

Microsoft has publicly acknowledged that Kinect was inspired by the Wii, and as such, Kotaku's criticism that the imitation of Wii-like racers and sport titles is 'shameless' is really unjustified. Name a single genre in which titles are truly unique. FPS, RPG, platformers, and even puzzle games all borrow heavily ...

Comment In: [News - 10/25/2010 - 02:44]

Mobile convergence is long overdue, ...

Mobile convergence is long overdue, and Nintendo faces new competitive pressures on multiple fronts. However, Nintendo's more than two decades of handheld gaming leadership will not be easily undone, and the launch of the 3DS should help it fend off any potential threats over the short term. By comparison, iPhone ...

Comment In: [News - 10/19/2010 - 06:32]

Sometimes researchers feel the need ...

Sometimes researchers feel the need to make their findings relevant, which causes them to draw conclusions that are unsupported by their research. The research findings say nothing about how the emotional response leads to actual aggression and therefore any connection they might make would be purely speculation. On the other ...

Comment In: [Blog - 08/21/2010 - 08:11]

@Adam The companies that are ...

@Adam The companies that are making these products would argue that they are genuinely new and interesting, but in reality they aren't, at least not in the way you are describing i.e. the fun of playing with others . I suspect that these products will sell well initially to the ...

Comment In: [News - 08/20/2010 - 02:49]

The point is that Zynga ...

The point is that Zynga is getting a lot of free publicity because of the news story. Even negative press can help to promote a product, such as happened with the controversies surrounding Grand Theft Auto and The Last Temptation of Christ, or in a more similar incident, the Aqua ...